Yigit Erden

Led the end-to-end setup of a new airline. Key tasks included: Managing procurement and deployment of core software Running benchmark tests for system performance Positioning airline products in a competitive market Integrating travel agencies into the new system Ensuring smooth transition of ticket sales to a new platform Delivered the project by coordinating teams and securing technical and commercial readiness

Led and coordinated comprehensive marketing, sales, and operational activities across Retail, Corporate, Agency Marketing, Digital Marketing, and Sales for the Sicily Region. Developed and executed integrated event and advertising plans, including social media marketing strategies to drive brand visibility and passenger engagement. Managed flight operations, cargo logistics, service agreements, and vendor negotiations to ensure seamless operations.

Coordinated Retail, Corporate, and Agency Marketing & Sales initiatives, overseeing the development and execution of seasonal event plans, advertising strategies, and annual promotional campaigns. Managed communication with Agencies, Star Alliance partners, and corporate clients to establish strategic partnerships, organize workshops, and drive both sales growth and brand awareness.

Managed and coordinated all Retail and Corporate marketing & sales activities for Switzerland, overseeing corporate agreement negotiations, event planning, advertising strategies, and promotional campaigns. Led communication efforts with Star Alliance, corporate partners, and agencies to develop and execute strategic projects, marketing initiatives, and workshops aimed at boosting sales for both Business and Leisure flights, while enhancing the effectiveness of key sales channels, including online platforms

Coordinated retail and corporate marketing & sales initiatives for 18 international and domestic AnadoluJet flight routes, including key destinations such as Vienna, Brussels, London, Amsterdam, Cyprus (KKTC), Frankfurt, and Damascus. Developed and executed annual media and advertising plans tailored to regional markets.