Yolanda Ricarte

Transitioned User Acquisition and ASO operations from a 3rd-party partner; Coordinated content production across social media, executing a viral strategy that drove 572.9k new followers (+164.7%), +81M impressions and an 11.7% eng. rate within a year; Managed $60k in paid campaigns; conducted ad asset analysis, A/B testing and performance optimization for ads and app store listings Conducted market research for PC game launch on Steam; offered data-driven recommendations to boost advertising effectiveness

- Analyzed performance of paid media campaigns across Google, Bing, Facebook Ads and Verizon, identifying optimization opportunities. - Conducted comprehensive creative analysis and A/B testing to enhance campaign performance and drive increased engagement across multiple platforms. - Monitored daily KPIs utilizing SQL databases to track and report on performance metrics. - Tracked product conversion funnels, providing insights and recommendations for improvements

- Created content and managed social media accounts; analyzed engagement metrics to inform strategy. - Compiled reports on digital campaign outcomes, offering insights to optimize future initiatives.

- Developed marketing strategies for launching photovoltaic plants, enhancing market penetration. - Evaluated program and marketing strategy effectiveness to refine and improve outcomes. - Produced content for Facebook, Instagram and YouTube while monitoring KPIs to ensure alignment with business goals. - Tracked campaign ROI and ROAS, delivering performance insights to stakeholders

- Developed communication strategies to strengthen relationships with investors and customers. - Assisted in content creation for social media and internal communication materials to support branding efforts. - Coordinated events and campaigns, aligning them with the company’s strategic objectives

- Planned and monitored digital campaigns to assess performance and guide improvements. - Developed strategies for social media content and ensured alignment with campaign objectives. - Directed financial and strategic planning, ensuring effective budget allocation to support company initiatives.

Disclosure of events and institutional information Visiting guide at Planalto and Alvorada Palaces