Zoltan Lukac

International Marketing and Business Strategy expertise applied to drive better results at Small and Midsized Enterprises. Extensive experience in strategic marketing and business development in B2B and B2C. A holistic approach to business development, including executive coaching and mentoring that delivers stronger business performance.

Operations, site development, market launch, business and team development as well as P&L oversight for Cofix GmbH, a master franchisee of Cofix Global, an international coffee chain.

- Leading the start-up of a new Food Service Business in Europe. - Building a world-class team of sales and marketing managers. - Developing a new business model with solution concepts and prototypes to develop a new sales industry. - Mapping and acquiring new customers in the DACH region and forging new production partnerships.

Leading European private label and contract manufacturer of flatbreads, snacks and sweet decorations with exports to Europe, Middle East and Asia above EUR 35 million. • Acquired 10 new international and 18 new local clients by focusing on prospect management and conversion. • Worked directly with leading accounts and prospects across Europe, including Pepsi, Unilever, YUM!, Taco Bell, Mission Foods and Develey, with a focus on improving service and trust levels.

• Led the strategic management and planning of USD 150 million worth of procurement and logistic activities at the holding companies through a team of 46 professionals. • Assured the successful start-up of a commissary plant with 60+ employees working on 6 production lines and obtained HACCP and sanitary certifications for all its products.

Leading operator of over 400 quick service (KFC & Burger King) casual dining (Pizza Hut & Applebees) and coffe bars (Starbucks) restaurants in 6 Central Eastern European countries and in the US. • Managing the marketing team, setting strategy and developing marketing programs to drive transaction volume and sales. • Aligning employees around the brand vision by creating a brand assimilation program for the organization. • Identifying market gaps and opportunities to develop new growth platforms.

• Turned around a failed start-up, increasing revenues ten-fold and driving net contribution from a net loss to break-even, positioning the unit to achieve market leadership. • Transformed the unit into one of the most competitive organizations in its sector. • Drove B-2-B customer portfolio from 60 to nearly 1,000 customers, including market leaders like McDonald’s, METRO Group, Sodexho and Compass. • Worked across Eastern Europe to develop a successful business model for foodservice start-ups.

• Reduced losses of a US$14MM business by over 50% despite challenging market, economic and political circumstances. • Turned business profitable by selecting a best-fit exclusive distributor, negotiating a favorable agreement and spinning-off the business unit of over 30 employees. • Assured new business focus and strong people commitment, through an organizational restructuring, a new ERP system implementation, and the development of more effective sales and marketing activities.

Established with a lead team Kraft’s business in Peru by setting-up facilities, contracting services, recruiting personnel and by acquiring a distributor. • Formulated a new strategic direction and marketing plans for 7 distinct food product categories, streamlining the product portfolio around a leaner organization while achieving a 6% sales growth over two years. • Led the Sales department and directly managed 2 leading retail accounts, including the international Ahold Group.

• Achieved over a two-year period a 19% growth in net contribution for the company’s number one brand and the category leader. • Increased teh Brand's profitability through line extensions and significant product reformulations. Spearheaded the company’s Latin American pan-regional marketing efforts with the implementation of a global brand identity and production of regional advertising campaigns. • Negotiated co-manufacturing and licensing agreements with a leading manufacturer.

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