anna kellerman

Department: Strategy, Qualitative research consultant since 2003, offering strategic guidance and actionable insights across all sectors and categories, identifying & exploring key markets to progress business objectives. International, local projects requiring client management, high level interpretation, analysis, moderation, electronic report written in English, key stakeholder interviews and strategic branding workshop. Worked with end clients, research agencies in Australia, Spain. Social & consumer.

Department: Strategy, Responsible for creating a qualitative profile for the brand through new business development amongst existing clients, identifying new clients, overseeing all qualitative client relationships and involvement in all projects, development of innovative qual. approaches, introduction of efficient time management of internal qualitative processes, contributing to training programs, mentoring junior staff and advising other staff members about qualitative methods, strategic interpretation,

Group facilitation and in depth interviews (consumer, specialist, b2b) Formal and informal proposal writing Defining stimulus and sample specifications Written/verbal presentation incorporating analysis, interpretation, strategic guidance Client management, briefings Multilevel project management/co-ordination Ethnographic research, extended, accompanied observation International contact, proposals, samples, methods, strategies Range of industries, sectors, consumer markets

Experience as analysing transcriber paved the way for a career with Kaleidoscope. Job involved analysing and categorising quotes from group footage and ordering thematically for CD ROM final output. Worked on range of monitors and topics including youth, young adults, mums & health and wellbeing.

Course work covering key psychological theories, counselling, art therapy models and practice. 18 months practical clinical training with regular supervision. Worked with kids/teens in mental health centre. Individual client and group work. Professional staff workshops. Conducted own research, and

Combination of education, theory and art practice. Involved annual internships in high schools, with final 6 months internship. Responsible for devising curriculum to be taught, documentation, lesson planning. Majored in life painting, but exposed to all artistic mediums inclusing clay, photography,