carolina tellez

Responsible of coordinating the implementation of the new commercial organization model, setting segmentation and correlation mathematical models, crossing qualitative and quantitative data to provide actionable insights. In charge of measuring all the commercial activities, through project valuation and a special field force recollecting consumer data (awareness, switching), inventories at PoS to measure SoM impact of specific trade programs.

Follow competitor's on a global, regional an local initiatives and business situation to improve management awareness and propose modification in business strategies to support PMM's growth and competitive position. Coordinate the financial impact and other benefits analysis of commercial initiatives and specific business development projects. Monitor the results of the initiatives or projects as anticipated in order to ensure that the returns are in line with management expectation.

Development and Implementation of the Strategic Planning Department of Peru support Peru's management in the long term sustainable strategic decisions evaluating business opportunities, having a clear understanding of the potential implications of a our business decision and our marketplace.

Analyze market information and trends through volume, SoM, commercial activities and prices in order to provide Directors and key Managers of the organization accurate and relevant reports to monitor business performance for their decision making. Identify, analyze and propose actions to threats and opportunities detected in the market. In charge of two Central America countries and Peru.

As part of the Mass Brands Custom You Program I had to develop an innovation process project; interacting with all the areas within the company. The program was implemented as a Project Management Office and today is a monthly meeting to update the top management. Organization of a Selling Arguments Workshop.

STRATEGY & FINANCE