mariel romero

Angestellt, Marketing Head, Lenovo

Lima, Peru

Skills

Planung
Budget Management
ATL-Marketing
BTL-Marketing
B2B Marketing
B2C Marketing
Trade Marketing
Channel Management
Strategic Marketing
Marketing & Sales
Kommunikationsfähigkeit
Management
Project management
Produkt-Marketing
Kampagnenmanagement
Eventmanagement
MS Office
Foreign Languages
Mobile Marketing
Organisationsfähigkeit
Gute englischkenntnisse
Manager
Marketing
English
Englischkenntnisse
Deutschkenntnisse
Digital Marketing
Design
Public Relations
Online Marketing
Social Media Marketing

Timeline

Professional experience for mariel romero

  • Current 6 years and 6 months, since Feb 2018

    Marketing Head

    Lenovo

    Develop, implement and design marketing and sales strategy for the personal computer devices and data center businesses for both commercial and consumer segments. Analyze Market and industry trends to design new product launch strategy. Generate new business opportunities for the AR/VR. Image, banding and awareness campaigns to increase brand tracker KPIs, Including - ATL, digital, BTL, PR strategy, lead communication and advertising campaigns to increase sales metrics. (Manage Team: 5 members)

  • Current 7 years and 4 months, since Apr 2017

    freiberufliche Dozentin für den Bachelorstudiengang Marketing

    Universidad del Pacifico

    fünf Unterrichtsfächer: (40 Stunden / Woche) • Marketing Mix (erstes Semester) • Product Management (fünftes Sementer) • Digital Marketing & Social Media (siebtes Semester) • Business Strategy (zehntes Semester) • Marketing Topics (zehntes Semester

  • 1 year and 9 months, Jul 2015 - Mar 2017

    CMO and IM Markerting Head

    Samsung Electronics

    Brand strategy for the corporate, AV, DA and IM businesses, including ATL, Digital, BTL and PR strategy. Market research to understand consumer needs and focus in new trends to define new product launches. Develop annual Marketing plans and budget control. Design, implement and execute demand generation activities to increase sales, achieving market share leadership +10 points 2016 MS 45%. New product launch strategy

  • 3 years and 5 months, Jan 2012 - May 2015

    Markerting Director

    Deloitte

    Plans, develops, manages and executes specific account and marketing strategies. Annual Marketing plan and budget control. Brand awareness and demand generation activities. Branding strategy, reflected mainly in PR activities, strengthening brand positioning. Pioneers in the region designing an accurate digital strategy than included the development of 7 digital platforms.

  • 9 months, Apr 2011 - Dec 2011

    Projekt Managerin für die Standorte in Peru und Bolivien (befristet)

    JOE QUISPE SRL

  • 2 years and 11 months, Apr 2008 - Feb 2011

    EB - IPG Marketing Manager

    Hewlett Packard Enterprise

    Development of a lead generation strategy that positioned Peru, Ecuador and Bolivia, during 3 consecutive years as the TOP Leading region in opportunity development, increasing pipeline and revenue. Manage Marketing annual plan and budget to support sales plan and target. Plan, develop, manage, and execute specific demand generation strategies. Channel marketing, Trade marketing. Develop ATL, BTL and digital strategy for the brand

  • 2 years and 2 months, Jan 2001 - Feb 2003

    Marketing Manager

    Epson

    Build the marketing department; call center and extended sales force teams. Manage Marketing annual plan and budget to support sales plan and business goals. Demand generation and cross-selling strategy to increase client profitability. Lead the B2B and B2C strategy, brand image campaigns, PR, product launch, consumer and partners events, loyalty programs and client satisfaction monitoring. Trade and channel Marketing strategy.

Educational background for mariel romero

  • 1 year and 7 months, Aug 2006 - Feb 2008

    Executive MBA

    ESB Reutlingen

    International Marketing

  • 5 years and 7 months, Aug 1993 - Feb 1999

    Kommunikationswissenschaft

    Universidad de Lima

    Marketing, Advertising, Market Research.

Languages

  • Spanish

    First language

  • German

    Fluent

  • English

    Fluent

Interests

Social Media Marketing
Strategieentwicklung
Mobile Kommunikation
Kampagnenmanagement
New Product Launch
Eventmanagement
creativity
Marketing

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