seham yusuf

- Leading a team of PPC Specialist based in Dubai & Czech republic. - Meeting clients on Monthly basis. - Preparing Strategies for campaigns. - Preparing strategies for new business alongside with annual media plan & forecasting the ROI

Managing all performance & Branding paid campaigns across all channels Setting up the road map for the Technical SEO for the tech / web development teams & ASO. Supervising creating the feed across all channels with the Tech team, Google & Facebook to make sure our feed in the best shape prior launching our shopping & Retargeting campaign.

Managing Performance & Branding campaigns across Google Search, Apple, Display, Universal App campaigns, Shopping, YouTube, masthead & retargeting campaigns across GCC. • Measuring the quality of user on App Installment per operating System, campaign & Optimize accordingly & measuring the Returning customer on web vs. new Customer ratio and Cost.

Managing multiple clients in Performance Media from strategy and planning to campaign execution, optimization & reporting on all paid media channels • Creating presentations to help the account managers/ Sales in pitching new clients. • Using Analytics to track the impact of Paid campaigns & using google tag manager to implement the tags we need to track the events / goals for our clients.

Creating the digital media plan across all channels (Search – GDN – YouTube – Facebook- Admob). Keyword research & Reporting. Setting up AdWords & Facebook campaigns from scratch. Optimizing the performance of the campaign to achieve best results.

Setting Up & managing PPC Campaigns Using Different Platforms (Google Adwords,Bing/Microsoft advertising ,Yahoo,Facebook,YouTube) Optimize ROI and fuel revenue growth. Budget Management, bid adjustments, keyword research, reporting,

Search Engine Optimization (SEO) Off Page SEO, Link Building & On Page SEO. A website content writer. Webmaster: responsible for updating the website and managing its content. Dealing with different social networks. Creating & managing E-mail campaigns B2B (business to business), and B2C (business to customer)