Леонид Сальников

• Development of arrangements to increase the loyalty level of mass market customers (brand STREAM): - bonus programs - usability testing of customer interfaces - lead-up recomendations to marketing • Conducting of polls, analysis • Segmentation of customer base • Сompetitive analysis Achievements: - segmentation of customer base on profitability and life parameters - development of arrangement to carrying out of

• Realization marketing strategy in Russia and CIS countries • Coordination work with colleagues from central office in USA • Channel marketing: - traning of sale-managers - development and carrying out marketing programs for stimulation of dealers purchase - launching motivation programs - production souvenir and printed produce, - draw attention of partners to products (inside PR, advertising on partners sites) - direct-marketing - development and carrying out marketing bandl-sales programs; • Сompetitive

• Management of group of 3 subordinates(marketing specialist, web-master, marcom specialist) • Planning of the marketing budget in the allocated direction of activity (corporate and wholesale) until $1 MUSD • Development and carrying out of marketing activities, efficiency analysis • Development and carrying out of loyalty and motivation programs, efficiency analysis • Negotiations • Development of ad concepts • Mediaplanning (press, outdoor, indoor, radio, TV, metro, Internet) • Сompetitive analysis • Orga

• Development and implementation of marketing activities, loyalty and motivation programs, efficiency analysis • Negotiations • Mediaplanning (press, outdoor, indoor, radio, TV, Internet, metro) • Bridging relations with press (press-releases, articles, comments,testings, interviews) • Preparation materials for site (articles, interviews, press-releases, etc.) • Development of ad concepts • Сompetitive analysis Achievements: - development, agreement and carrying out more then 40 marketing, loyalty and moti