Head of Brand and Reputation (d/f/m)

Head of Brand and Reputation (d/f/m)

Head of Brand and Reputation (d/f/m)

Head of Brand and Reputation (d/f/m)

Sandoz

Pharmazeutische Produkte, Arzneimittel

Basel

  • Art der Anstellung: Vollzeit
  • 101.000 CHF – 142.000 CHF (von XING geschätzt)
  • Vor Ort
  • Zu den Ersten gehören

Head of Brand and Reputation (d/f/m)

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Über diesen Job

Head of Brand and Reputation (d/f/m)
Job ID REQ-10022830
28/08/2025
Job Description

Sandoz continues to go through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. As we continue down this new and ambitious path, unique opportunities will present themselves, both professionally and personally. Join us, the future is ours to shape!

Job Description Summary:

As Head of Brand and Reputation, you will be responsible for shaping, protecting, and enhancing the corporate brand and reputation of Sandoz globally. You will lead the development and execution of brand strategy, reputation management, and thought leadership initiatives to position the company as a trusted leader in affordable healthcare. You will additionally ensure consistent brand messaging across all touchpoints and proactively manage reputational risks and opportunities in alignment with business objectives.

Your Key Responsibilities:

Your responsibilities include, but are not limited to:

Brand Strategy & Management:

  • Define and evolve the global brand positioning, architecture, and visual identity.

  • Ensure consistent brand expression across all internal and external communications.

  • Refresh the brand as appropriate in line with the evolving business and reputation goals of Sandoz.

  • Lead brand campaigns that build awareness, trust, and differentiation in the market.

  • Lead on editorial strategy and key corporate materials such as the Annual Report.

Reputation Management:

  • Monitor and manage the company’s reputation across media, digital, and stakeholder channels.

  • Develop and implement proactive and reactive strategies to protect and enhance reputation.

  • Support reputational issues and crisis communications planning and response in collaboration with Media Relations, Legal & Compliance, and Public Affairs.

  • Identify reputation building opportunities and use reputational data and trust KPIs to leverage and implement them.

Thought Leadership:

  • Develop and execute thought leadership platforms and campaigns in ESG and Corporate Social Responsibility (CSR) that differentiate Sandoz.

  • Position the company as a voice of authority in access to medicines, societal impact, and healthcare innovation.

Stakeholder Engagement:

  • Collaborate with internal stakeholders (e.g., Public Affairs, ESG, P&O) to align messaging and reputation goals.

  • Build relationships with external partners, media, and influencers to amplify brand and reputation efforts.

Measurement & Insights:

  • Define KPIs and measurement frameworks to assess brand health and reputation impact.

  • Leverage insights to continuously refine strategy and messaging.

What you’ll bring to the role:

Essential Requirements:

  • Master’s degree in Communications, Marketing, Public Relations, or a related field

  • Fluent in English (written and spoken); additional languages are a plus

  • 15+ years in brand, reputation, or corporate communications roles

  • Experience in the pharmaceutical, healthcare, or life sciences industry, ideally in generics or biosimilars

  • Proven track record in managing global brand and reputation programs

  • Strong storytelling and content development skills

  • Crisis communications and media relations experience

  • High emotional intelligence and stakeholder management skills

  • Data-driven mindset with experience in brand and reputation analytics

  • Strategic thinking and analytical mindset

  • Strong leadership and influencing skills

  • Excellent project management and organizational abilities

  • Proficiency in communications tools, analytics platforms, and reporting systems

  • High level of business acumen and stakeholder management

Why Sandoz?

Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, provided more than 900 million patient treatments across 100+ countries in 2024 and while we are proud of this achievement, we have an ambition to do more!

With investments in new development capabilities, production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.

Our momentum is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is supported!

Join us!

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and accommodation

Sandoz is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, please send an e-mail to claire.gratton@sandoz.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message

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Sandoz

Pharmazeutische Produkte, Arzneimittel

Holzkirchen, Deutschland

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