The global B2B marketing team at Wolt is seeking an experienced and dynamic B2B Event Marketing Manager with a primary focus on Wolt Ads to lead and manage the planning, execution, and optimization of our B2B events globally. In this first-of-its-kind role, you will be responsible for creating impactful event experiences that engage prospects and customers, build brand awareness, and drive business growth across Wolt Ads , as well as Wolt for Work, Merchants, Wolt Drive and more.

What you’ll be doing

You will collaborate closely with cross-functional teams, including Sales, PR and Comms, Account Management, Product, and Marketing—particularly the Wolt Ads commercial and product teams—to deliver seamless, engaging, and results-driven events. The ideal candidate has a proven track record in managing B2B events from conception through execution, with a focus on strategy, logistics, and measurable outcomes.

Day-to-day in this role you’ll:

• Develop and hands-on execute the global B2B event strategy—with a strong emphasis on Ads-focused industry events, advertiser engagements, and partner activations—including trade shows, conferences, webinars, and virtual events aligned with business objectives.
• Manage all aspects of event planning and logistics, on the ground or via partners, including venue selection, vendor management, budgeting, timelines, and event promotion.
• Work closely with the Sales, Product, and Marketing teams—especially Wolt Ads stakeholders—to identify key events, opportunities, and messaging that will resonate with target advertiser audiences.
• Own the end-to-end execution of event marketing campaigns, including pre-event promotions, event communications, and post-event follow-up.
• Partner with internal and external stakeholders to ensure the successful execution of event deliverables, including branding, content, speaking engagements, and presentations.
• Develop event-related marketing collateral, including invitations, landing pages, presentations, and booth materials.
• Monitor and analyze event performance data, including attendance, engagement, and ROI—with a focus on Ads-specific KPIs—to optimize future events.
• Research and identify new event opportunities to expand our reach and impact in the B2B space, particularly within the digital advertising and retail media ecosystem.
• Collaborate with marketing automation and content teams to nurture leads generated from events and ensure effective follow-up strategies.
• Manage event-specific budgets, ensuring all activities are delivered on time and within financial constraints.
• Maintain a pulse on industry trends to ensure we are leveraging cutting-edge strategies and technologies for events—especially within the advertising and retail media sectors.

Our humble expectations

• 5+ years of experience in B2B event marketing, with a proven ability to hands-on manage both in-person and virtual events.
• Experience working across diverse event formats such as trade shows, conferences, webinars, roundtables, product launches, and exclusive customer/partner gatherings.
• Strong project management skills with the ability to manage multiple events and campaigns simultaneously.
• Proven experience in managing event logistics, budgets, vendor relationships, and timelines.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strong understanding of B2B marketing principles and how events fit into the broader marketing funnel—experience in advertising, media, or retail media environments is a strong plus.
• Data-driven mindset with the ability to analyze event performance and apply insights to future events.
• Experience working with event management and marketing automation tools (e.g., Cvent, Eventbrite, HubSpot, Marketo, etc.).
• A proactive, creative, and strategic thinker who can thrive in a fast-paced environment.
• Ability to travel and manage on-site event coordination as needed, mainly across European countries, with an emphasis on Nordics.
• Multi-lingual competence - a strong plus.

What we offer

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
• A chance to shape how Wolt’s B2B products reach and impact businesses across markets.
• Lots of learning, growth, and ownership in a high-growth tech environment.
• Competitive salary and benefits, including eligibility for our long-term incentive plan.
• A genuinely supportive culture that values diversity, curiosity, and getting better every day.

Next steps

• An introductory chat with our TA team.
• A conversation with the Hiring Manager and the team.
• A practical task or case study (for relevant roles).
• Final interviews with the wider team.