About the role

We’re looking for a visionary creative leader to take on one of the most exciting in-house ECD roles in the world. Based in Berlin, you’ll head up our international in-house creative teams and shape the future of how we build and express our global brands.

As the most senior creative voice within HelloFresh’s international marketing organization, you’ll define a bold, compelling creative vision—and bring it to life across multiple brands and global markets. From high-impact ATL campaigns to in-box packaging, from search engine copy to social-first stunts, your influence will be everywhere our brands touch customers.

This role calls for a world-class creative leader and operator, with a deep understanding of both conceptual brand-building and high-performance marketing. You’ll lead and inspire teams across disciplines, turning transformative ideas into powerful, effective creative work that drives growth—and changes the way people eat, forever.

This role is based in HelloFresh’s Creative Studio in Berlin, and reports directly to Patrick Stal, SVP of Marketing

What you’ll do

• Set the creative vision and raise the bar for craft, storytelling, and creative performance across all channels and brands.
• Lead, mentor, and grow a diverse in-house creative team, fostering a culture of bold thinking, collaboration, and innovation.
• Translate big ideas into campaigns and executions that perform globally, across markets and media—from broadcast and OOH to CRM, digital, social, and packaging
• Develop meaningful cross-functional partnerships within the Brand department and across the wider organization to support business-wide initiatives
• Expert at rallying key stakeholders—including local CMOs—around a shared vision and driving unified action
• Drive and monitor compelling messaging and communication tactics both within and beyond our industry to ensure we are current with the rapidly evolving food marketing landscape
• Identify trends in marketing/advertising trends in order to best service client accounts
• Provide senior creative direction on all marketing needs including online marketing, offline design (brand design, brand guidelines, packaging, etc.), advertising campaigns, digital creative needs, copywriting, and content creation, including video

What you’ll bring

• 15+ years experience leading advertising, design, innovation and creative teams
• Proven leadership of large, multidisciplinary creative teams across multiple international markets.
• You bring the perfect blend of creative vision, strategic insight, and strong management skills to guide our brands’ creative direction—ensuring your teams deliver work that aligns seamlessly with our brand voice and visual style
• Experience leading the development and execution of global campaigns tailored to multiple markets and languages, ensuring local relevance and impact
• A results-oriented mindset, with the ability to connect creative thinking to measurable outcomes and speak confidently about the value your work delivers
• Must have hands-on experience in dynamic in-house tech settings—agencies included
• A forward-thinking approach to integrating GenAI tools and best practices, driving innovation across creative teams
• You bring a proven track record in building and creating the respective company’s brand(s) output in traditional and digital media, design and performance marketing - including a detailed understanding of the new media landscape, relevant business strategies and the world of consumer insights.

What we offer

• Weekly discount with either HelloFresh Meal Kit or Factor ready to heat meal subscriptions
• Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• A diverse and vibrant international environment of 90+ different nationalities
• Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts Urban Sports Club, discount on our Convini vending machines
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase