As Growth and Marketing Lead, your goal is to develop and execute strategies that accelerate customer acquisition, engagement, and revenue growth. With your proven expertise in project and stakeholder management, strategic thinking, and commercial excellence, you ensure that we maximize growth through data-driven decisions and the flawless execution of initiatives and projects. Working in close collaboration with the global EQOM Group, you help create the alignment and impact needed to drive sustainable success.

• Team: Management Unit

• Contract: Unlimited

• Working Time: 40 hours per week, full-time

• Language: Fluency in English and German required

• Working Model: Flexible, hybrid model: at least one day per week in the office, remote work possible for the remaining work days

• Together with the Commercial Director and the Leadership team, you develop a full-funnel commercial growth strategy and roadmap for the DACH market

• You oversee AMORELIE’s marketing activities including commercial campaigns, product launches, and promotions and give input on campaign optimization for paid and organic channels throughout the whole marketing funnel

• You align closely with both local and also global stakeholders within the AMORELIE Brand Team and the Shared Service teams of the EQOM group to drive efficiency and optimized results

• You report on commercial KPIs and performance and brand metrics

• You proactively identify growth opportunities for AMORELIE by analyzing existing data and market insights

• You implement testing strategies throughout all channels to derive insights for growth and build scaleable frameworks for testing and optimization

• You lead cross-functional projects and collaborate with multiple stakeholder along different departments to deliver integrated growth initiatives

• You report to the Commercial Director

• You are an active member of the AMORELIE Leadership team

• 4 - 7 years of experience in growth marketing, E-Commerce, performance marketing, or similar roles

• Largely independent working, analyzing & implementing new approaches & processes

• Strategic thinking and structured ways of working and self-organization

• Strong data analysis skills and analytical mindset

• Proven commercial background and thorough understanding of the marketing funnel

• Proven success scaling customer acquisition and improving unit economics

• Experience with A/B testing setups, incrementality, CRO and/or ROAS optimization

• Test and learn mindset and hands-on attitude

• Solution-oriented mindset, stretching boundaries and going the extra mile, constantly aiming for improving the current state

• Very good project and stakeholder management skills

• Team player, showing interest, empathy and taking care of your colleagues

• Very strong communication skills in both English and German

• Excellent presentation skills

• You can expect an international team and the opportunity to actively help shape the company so we can celebrate successes together

• Flat hierarchies and a transparent communication culture

• We are committed to an open and tolerant work environment: Come as you are, we welcome everyone!

• Flexible working hours and the option to work from home by arrangement

• Personal development of your skills through our development cycles

• A dog-friendly open-plan office in Berlin at Hackescher Markt in Berlin-Mitte

• Free beverages, fresh fruit, and an always well-stocked fridge with delicious snacks

• Regular team-building events and parties

• A discounted membership at Urban Sports Club

• … and of course, there will also be toys ;)

AMORELIE ( www.amorelie.com ) is a leading lifestyle e-commerce company specializing in love toys, lingerie, and accessories. Founded in 2013 in Berlin, the company has grown rapidly to become a market leader, redefining intimacy with a modern, open-minded approach. As part of the EQOM Group, AMORELIE fosters an innovative and dynamic work environment that encourages creativity and professional development.