What to Expect

Tesla’s mission is to accelerate the world’s transition to sustainable energy. The Residential Energy Demand Generation team plays a critical role in this mission by driving awareness and adoption of Tesla’s energy products. We are looking for a dynamic and experienced leader based in Berlin or Amsterdam to head our Demand Generation Programs for EMEA. In this role, you will lead a regional team responsible for increasing awareness and driving sales of Tesla’s residential energy portfolio—including Powerwall, Wall Connector, and Tesla Electric. You will define and execute strategies that enable growth across direct and partner channels, working closely with Tesla Certified Installers, distributors, and sales teams across the region. This role reports to the Head of Global Demand Generation Programs and requires close collaboration with global peers and cross-functional partners in engineering, design, web, copywriting, legal, and sales.

What You’ll Do

• Build, lead, and develop a high-performing EMEA marketing team (7 members across the region).
• Define and execute demand generation strategies to support sales in achieving quarterly targets.
• Localize and adapt global campaigns, while designing new strategies tailored to the European market.
• Manage priorities and team scope in alignment with global leadership and regional sales.
• Oversee execution across the full marketing mix: web, SEO, AI optimization, email, paid media, press, social, content, events, trade shows, field marketing, partnerships, and influencer engagement.
• Set and align budgets, objectives, and OKRs with regional and global leadership.
• Deliver regular reporting on performance, insights, and opportunities.

What You’ll Bring

• Extensive experience in demand generation, growth, or integrated marketing.
• Proven record of developing and executing programs that drive brand awareness, generate leads, and accelerate sales.
• Demonstrated ability to build, inspire, and develop high-performing teams.
• Strong ownership mindset with a results-driven approach and ability to prioritize in a fast-moving environment.
• Experience in the renewable energy sector strongly preferred.
• Exceptional communication and leadership skills; fluent in English (an additional European language is a plus).
• Master’s degree in a relevant field or equivalent experience.
• Willingness to travel ~25% (primarily in Europe, with occasional global trips).

Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.

Tesla is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.

Privacy is a top priority for Tesla. We build it into our products and view it as an essential part of our business. To understand more about the data we collect and process as part of your application, please view our Tesla Talent Privacy Notice.

Apply at: https://www.tesla.com/careers/search/job/250661?source=BA

Bereitgestellt in Kooperation mit der Bundesagentur für Arbeit.