As the Influencer Marketing Specialist for mobile.de and Null-leasing.com, you will be responsible for shaping and scaling our influencer strategy across key platforms. You will drive full-funnel impact by identifying the right creators, building long-term partnerships, and leveraging influencer content to boost both performance and brand equity.

You will be part of our Growth Marketing team and work closely with Brand, Paid Social, Creative Studio, CRM and Analytics to define the role of influencer marketing in the broader marketing mix. Reporting to the Head of Growth Marketing, your mission will be to elevate our influencer marketing into a scalable, measurable growth lever that supports our strategic objectives.

You will…

• Own and execute the influencer strategy for mobile.de and null-leasing.com across platforms like Instagram, TikTok, and YouTube

• Identify, onboard, and manage influencer partnerships – from micro to macro creators

• Define campaign objectives, budgets, timelines, and success metrics in collaboration with cross-functional teams

• Collaborate with Brand and Creative Studio to ensure messaging consistency and campaign integration

• Use data and reporting tools to measure ROI, engagement, and conversion across all influencer activities

• Build frameworks and processes for campaign planning, briefing, execution, and performance tracking

• Work with Paid Social to amplify high-performing influencer content via paid channels (whitelisting, Spark Ads, etc.)

• Track trends and platform updates to continuously evolve our creator approach

You are…

• A strong communicator and relationship builder, able to manage partnerships with professionalism and creativity

• Data-driven, with a sharp eye for performance and an ability to turn insights into action

• Deeply familiar with the creator economy and how to navigate it across verticals and audience segments

• Comfortable working cross-functionally in a fast-paced environment, juggling multiple priorities

• Proactive and hands-on – you enjoy getting into the details and building things from scratch

• Curious and culturally attuned – you know what’s trending before it hits the mainstream

You have…

• A bachelor’s degree with a strong academic record and/or relevant experience in influencer marketing or creator partnerships

• 3+ years experience running influencer campaigns in-house or at an agency

• Proven track record of driving measurable impact through influencer-led campaigns

• Experience managing budgets, contracts, and campaign reporting

• Familiarity with influencer platforms and tools

• Bonus: experience integrating influencer content into paid media strategies

Additional information

• Recharge with 28 days of paid time off.
• Stay mobile with a €50 monthly transportation/mobility allowance.
• Keep growing with a development budget and access to coaching.
• Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
• Learn anytime, anywhere with our online and offline library.
• Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Work from anywhere - up to 20 days per year from wherever you feel most productive.
• Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.

Company description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.

Today, we are Germany’s largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a "one-stop shop”, mobile.de’s offering includes financing and leasing solutions in addition to buying and selling – and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).