About Wolters Kluwer

About the Role
As a Revenue Marketing Manager for the DACH and Nordic/Benelux regions, you’ll be the market expert and growth driver, partnering with regional leaders, sales teams, and global marketing colleagues to design and execute high-impact go-to-market strategies. Your mission: generate high-quality leads, build a strong pipeline, elevate brand reputation through thought leadership and PR, and strengthen customer relationships through targeted retention programs across key healthcare markets.
This role will report to the Europe Revenue Marketing Associate Director.

Responsibilities

Market Expertise and Intelligence

Become the local expert on healthcare customers and market dynamics. Monitor trends, analyze competition, and share actionable insights with sales and cross-functional teams. Support persona development and validate new solutions in the market.

Marketing Plan Development and Execution

Collaborate with marketing and sales leadership to create and implement marketing plans that drive pipeline and revenue. Align regional strategies with global objectives and work closely with campaign, digital, PR, and analytics teams to maximize impact.

Localized Messaging

Develop compelling, market-specific messaging and positioning to differentiate Wolters Kluwer Health solutions. Support PR and thought leadership programs to elevate brand awareness.

Demand Generation & ABM

Generate high-quality, CHAMP-qualified leads and manage the regional pipeline in CRM. Partner with sales to build relationships with key accounts, advocates, and decision-makers. Drive Account-Based Marketing (ABM) programs in collaboration with local sales teams and the global ABM marketing team.

Retention Activities

Support initiatives that strengthen customer relationships and maintain business continuity.

Campaign and Event Management

Plan and execute virtual and in-person events and marketing campaigns. Track performance, analyze ROI, and optimize spend based on results.

Account-Based Marketing (ABM)

Drive ABM programs in collaboration with local sales teams and the global ABM marketing team.

Requirements

• Bachelor’s degree or equivalent required.

• 10+ years of enterprise marketing experience, ideally in healthcare or tech.

• Strategic mindset with hands-on execution skills.

• Strong collaboration and communication abilities in a global, multicultural environment.

• Familiarity with Salesforce, ABM platforms, Power BI, AI tools (Copilot), ON24, and Seismic.

• Fluent English; German, Dutch, or Nordic languages are a plus.

• Regulatory Awareness – Knowledge of marketing regulations (e.g., GDPR) and industry standards.

• Willingness to travel 15–30% across your regions.

Benefits

• Work-life balance: 30 days' holiday, flexible hybrid working possibilities and flexible working hours

• Plan your future with us: Attractive salary and motivating bonuses We offer you a company pension scheme with personal advice

• Comprehensive further development: Whether as part of structured onboarding, learning on the job, international career options or through external further training measures, e.g. with LinkedIn Learning and PluralSight access

• Our contribution to sustainability: not only with the sales fleet but also by promoting the JobRad

• Health & wellbeing: In addition to fitness programmes, we offer resilience training and personal counselling in all situations through our external cooperation partners

• Social commitment: We promote your voluntary work with the Volunteer Day

• We are successful as a team: be part of our employee events and take part in the employee referral programme With us, you have short decision-making paths, flat hierarchies and room to realise your own ideas

Here you can realise your ideas, learn, develop and grow. We have a lot to offer. Join us and shape the future together with us.

Simply apply now by clicking on the button above.

WE KINDLY ASK YOU TO SEND US YOUR APPLICATION IN ENGLISH!

We welcome everyone - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.