Company Description

AUTO1 Group is Europe’s leading digital automotive platform, driving innovation and excellence in car retailing. Be part of our mission to build two of the continent’s most recognizable, efficient, and customer-focused brands: Autohero and wirkaufendeinauto.de.

Join us as a Senior Brand Marketing Manager (f/m/x) and take the wheel in redefining automotive retail across Europe. At AUTO1 Group , we are transforming the car buying and selling experience, and we’re looking for a visionary leader to drive our brand to new heights. In this role, you’ll blend strategy and creativity to launch impactful campaigns across digital and physical touchpoints, ensuring our brand resonates in every market. If you’re ready to innovate, lead, and make a measurable impact with one of the industry’s most dynamic teams, we’d love to meet you.

Your new Role

• Strategic Project Ownership: Lead and independently manage multiple complex brand activation and implementation projects across digital and physical touchpoints, setting high standards for execution, creativity, and measurable impact
• 360° Brand Rollout: Champion the end-to-end rollout of brand guidelines, campaigns, and assets—ensuring consistency and excellence at every consumer interaction, from retail locations to online platforms
• Local Market Leadership: Act as the key interface between central strategy and local teams, adapting global brand ideas to make them relevant, resonant, and effective in priority markets.
• Activation & Partnership Excellence: Plan and execute standout brand activations, events, and partnerships that build awareness, trust, and business results, while managing operational and ambassador programs
• Cross-Functional Collaboration: Work seamlessly with teams across strategy, content, media, customer journey, and product to drive fully integrated, high-performance brand experiences
• Performance, Learning & Innovation: Track, analyze, and share project outcomes, championing best practices and continuous improvement to keep AUTO1 Group at the forefront of brand marketing in automotive retail

Your Skills

• 6–7+ years’ experience in brand, marketing, or trade marketing for high-volume consumer or retail companies, with a proven record of owning complex, multi-market projects
• Strong organizational skills, stakeholder management, and the ability to deliver projects in a fast-paced, dynamic environment with high autonomy
• Fluent in English and Spanish; additional Portuguese, German or other major EU language a plus
• You are data-driven, proactive, and resilient, with a strong attention to detail and a passion for building customer-centric brands through operational excellence and smart activations
• A collaborative leader, natural networker, and confident communicator—ready to be both a hands-on driver and a cross-departmental influencer

Our Offer

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor