Most performance marketers optimize someone else's machine.

This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.

We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.

We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.

Tasks

• Own and run performance marketing across multiple brands (Meta, Google, TikTok)
• Build a structured testing framework for creatives, hooks, and audiences
• Work closely with brand teams to develop high-performing ad creatives
• Set up and improve tracking & attribution from the ground up (Shopify, GA4)
• Analyze performance data deeply and turn insights into action
• Scale winning campaigns and systematically improve CAC
• Think in funnels and customer journeys — not just channels

Requirements

• Several years of hands-on performance marketing experience, ideally in D2C
• Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have)
• Analytical mindset: you read numbers, draw conclusions, test hypotheses
• Experience with creative testing and iterative optimization
• No fear of ambiguity — you create structure where there is none

Nice to have:

• Shopify experience
• TikTok Ads
• Attribution and tracking setup know-how

Benefits

• Full ownership over something that actually matters
• Direct collaboration with the founders — short paths, real decisions
• Fast learning curve across multiple brands and audiences
• A team that builds, not manages
• Competitive salary + upside potential
• Dynamic, no-corporate environment

This isn't for someone who wants to optimize an existing setup and wait for approvals.

This is for someone who wants to build — and leave a mark.

If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly.