At TheFamilyGroup, we build a house of brands for families – from baby to teenage years. Our ambition is to become the company behind the most loved kids & family brands in Europe.

We are already operating multiple brands with double-digit million revenue and strong growth.

Now we’re taking the next step:

Building an in-house performance marketing engine that outperforms any external agency. This role is not about simply managing campaigns. It’s about building and scaling our growth machine.

Tasks

• Own and manage performance marketing across multiple brands (Meta, Google, TikTok)
• Plan, execute and optimize campaigns with clear ROI focus
• Build a structured testing framework (creatives, hooks, audiences)
• Work closely with brand teams to develop high-performing creatives
• Analyze performance deeply and derive actionable insights
• Scale winning campaigns and systematically improve CAC
• Set up and improve tracking & attribution (Shopify, GA4, etc.)
• Think in funnels and customer journeys, not just channels
• Contribute to building our internal performance marketing setup

Requirements

• multiple years experience in performance marketing (ideally D2C)
• Strong hands-on experience with Meta Ads (must-have)
• Solid understanding of Google Ads (Search & Shopping)
• Analytical mindset and strong data understanding
• Experience with testing frameworks and iterative optimization
• Strong interest in creatives and what makes them perform
• Entrepreneurial mindset – you want to build, not just execute

Nice to have:

• Experience with Shopify
• TikTok Ads experience
• Understanding of attribution and tracking setups

Benefits

• Build the performance engine of a fast-growing multi-brand company
• Work directly with experienced serial founders
• High ownership and real impact from day one
• Fast learning curve across different brands and audiences
• Dynamic, no-corporate environment
• Competitive salary + upside potential

If you want to build something instead of optimizing someone else’s account, we’d love to hear from you.

Letsss gooooo!