Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 – now is the perfect time to join.

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey: from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.

And that’s where you come in: You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. For ads that don’t just look good – they deliver results.

Aufgaben

• You own, develop and scale performance marketing campaigns across Meta and Google to acquire new customers for HEY HOLY
• You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
• You analyze campaign data and derive concrete recommendations for continuous creative optimization
• You translate performance insights into strong creative concepts, working closely with internal creative team and external partners
• You conduct deep audience analyses, using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
• Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and conduct additional analyses as needed to validate your hypotheses
• You continuously test new hypotheses across creatives, offers, structures and landing pages – and validate them with data
• You stay on top of the latest trends and best practices in performance marketing and integrate them strategically into your creatives
• You report directly to the Chief Revenue Officer and work closely with leadership to align performance marketing with overall growth and revenue goals

Qualifikation

• Experience: You have at least 3 years of experience in a comparable role, having managed a spend of at least EUR 100k per month on Meta in one of your most recent roles – ideally in a D2C environment with a full-funnel focus on new customer acquisition
• Channel expertise: You have strong hands-on experience with Meta Ads and solid experience with Google Ads (Search, PMax)
• Strong analytical foundation: You have a deep understanding of core performance KPIs (CAC, CVR, AOV, MER, LTV), analyze data confidently with Klar & GA4 and derive clear, actionable implications for channel, budget and structure decisions
• Insight-driven creative briefing: You translate performance insights and audience learnings into sharp creative briefs and hypotheses, guiding internal and external teams toward ads that are both on-brand and performance-driven
• (Dog)-Customer Obsession: You understand how dog parents think – what matters to them, what they pay attention to, what pain points they have – and you’re excited to dive even deeper into their world
• Structured, proactive & execution-driven: You work in a highly structured and self-directed way, with a strong eye for detail. You get projects done through smart planning, proactive communication, and a drive to execute
• Language skills: You have strong English skills; German is a plus – or alternatively, you’re on excellent terms with DeepL and ChatGPT

Benefits

⏰ Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive

📚 Individual training/certification budget: We actively invest in your growth – because your development is key to our success

💡Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace

📈Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective

💬 Open and honest communication: We live direct exchange, give clear feedback and look forward to your input

🎟️ Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too

🐶 Free HEY HOLY food: Because happy dogs are just as important as happy people!

🎉 28 Vacation Days + Christmas Eve and New Year’s on us

We value Diversity! 🌈

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong! 🫶

Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful 💡🚀

To ensure fair and structured processing of all applications, we can only consider applications submitted through our Join platform. Unfortunately, applications via LinkedIn, email, or other channels cannot be included in the selection process. If you experience any technical difficulties using the application platform, please feel free to contact us – we're happy to help.