Web Analyst E-commerce (m/f/d)

Munich, DE

Germany / Munich

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Setup, maintenance and further development of Google Analytics 4 tracking (incl. events, conversions and custom parameters)
• Technical implementation and management of tracking tags using Google Tag Manager
• Analysis of user behavior across e-commerce sites (e.g. funnel performance, digital consumer journey, bounce rates, entry/exit paths)
• Creation of dashboards and recurring reports on traffic, performance and conversion KPIs
• Support in evaluating digital marketing campaigns and landing page performance
• Close collaboration with marketing, content and UX/frontend teams to identify optimization potential
• Assistance with A/B testing setup, measurement and result interpretation
• Documentation of tracking logic and coordination with IT for technical updates

Your stroll to Cybex:

• 4–5 years of experience in digital analytics, preferably in an e-commerce or digital marketing environment
• Strong hands-on experience with Google Analytics 4 and Google Tag Manager
• Proactive mindset with strong communication skills to act as a connector between multiple departments with diverse data needs
• Ability to proactively identify performance gaps, behavioral patterns, and opportunities — acting as a mirror to the e-commerce team and driving continuous optimization
• Solid understanding of digital user behavior, performance KPIs, and funnel analysis
• Experience in creating reports and dashboards using tools like Looker Studio, Excel, or similar
• Familiarity with A/B testing and experimentation methods
• Strong attention to detail and ability to translate complex data into actionable insights
• Comfortable collaborating with UX and frontend development teams; experience with JIRA and writing user stories is a plus
• Fluent in English; German is a plus

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.