Data Strategy & Performance Analytics

• Build and maintain a unified regional eCommerce KPI framework covering sales, traffic, conversion, share of search, profitability, CLTV, ROAS & ROC
• Integrate data from multiple sources (marketplaces e.g. AMC, retailer dashboards, analytics platforms, media reporting, and internal sell out data) into actionable insights
• Own and support dashboarding and visualization standards together with global team (e.g. Power BI), ensuring consistency and accessibility across countries
• Collaborate with markets and global for launch and adoption of projects, example
  Everest data platform project
• Work with key markets, increase the impact of onsite eRetailers investment through
  continuous improvement by measuring, analyzing and interpreting campaign results
  and using it to improve ROI
• Provide training and education in data understanding, eCom dashboards and drive a
  data driven mindset in the countries; upskill team to use the data to generate insights and recommendations to improve our eCommerce business

Shopper & Category Insights

• Lead development of eRetailer / marketplace shopper insights, understand shopper missions, path to purchase, and category drivers in digital environments; leverage online analytics and conversion data for eRetailers
• Translate insights into recommendations for assortment, content, pricing, and promotional strategy
• Partner with regional marketing and category teams to infuse eCommerce shopper learnings into brand strategy, innovation pipeline, and eCom exclusive product offer
• Support customer joint business planning (JBP) with data-driven insights and category argumentation

eRGM (Revenue Growth Management) Analytics

• Work with the global and regional RGM functions to adapt RGM levers (price, promo, pack mix) to the eCom context
• Build price and promo diagnostics for key retailers and marketplaces, identifying elasticity and ROI opportunities
• Support annual planning with fact-based RGM guardrails and promo effectiveness
• Define target assortments for always on and tentpole moments balancing short term revenue, profitability and CLTV
• Monitor and analyze market trends to identify growth opportunities

Capability Building & Data Governance

• Define and roll out best practices in eCommerce data collection, visualization, and storytelling across markets
• Ensure data quality, standard definitions, and alignment with global digital measurement frameworks
• Contribute to tool evaluation and vendor management (analytics, digital shelf, shopper insight platforms

• Experience in eCommerce, data analytics, revenue growth management or a related field
• Strong commercial and analytical skills and strategic mindset with the ability to turn complex data into meaningful and actionable insight and recommendations
• Excellent collaboration and communication skills
• Confident stakeholder management and aptitude to establish strong working relationships is key
• Advanced analytical and visualization skills (PowerBI, excel, data modeling)
• Experience with RGM analytics or Promo ROI modelling
• Performance, data driven and pro-active
• Curiosity, a willingness to bring new ideas
• Excellent prioritization skills
• Fluent in English, oral and written