BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT GERMANY IS LOOKING FOR A PERFORMANCE MARKETING SPECIALIST (m/f/d)

SENIORITY LEVEL: Experienced Professional

ROLE POSITIONING AND OBJECTIVES

As a Performance Marketing Specialist, you will be the driving force behind our paid media strategy, leading the execution of high-impact digital campaigns that fuel brand awareness, customer acquisition, and e-commerce growth. You will play a pivotal role in delivering BAT CE’s marketing strategy by optimizing media investments across channels in Germany & Austria, and ensuring data-driven decision-making to maximize ROI.

This role is central to accelerating the growth of our New Category brands, with a strong focus on paid digital media, performance analytics, and cross-market campaign synergies.

KEY RESPONSABILITIES

• Lead the planning, execution, and optimization of paid media campaigns (Search, Social, Display, Programmatic) to drive traffic, conversions, and brand visibility.
• Own day-to-day performance marketing operations, including budget management, KPI tracking, and continuous A/B testing to improve campaign efficiency.
• Collaborate with media and creative agencies to develop compelling, data-informed campaigns tailored to target audiences.
• Brief and manage agencies on campaign strategy, creative asset development, and media planning.
• Deliver monthly performance reports and actionable insights to senior stakeholders, highlighting key wins, learnings, and opportunities.
• Identify and scale best practices across Central Europe (CE) markets, ensuring alignment in media strategy, asset usage, and campaign execution.
• Stay ahead of digital trends and emerging platforms to test and implement innovative paid media strategies.
• Act as the internal subject matter expert for performance marketing, supporting cross-functional teams with insights and recommendations.
• Analyze market trends, consumer behavior, and competitor activity to inform campaign strategy and identify growth opportunities.

EXPERIENCE, SKILLS, KNOWLEDGE

• University degree in Digital Marketing, Business Administration, or a related field.
• Minimum 3 years of hands-on experience in performance marketing, with a strong focus on paid media channels.
• Proven track record of managing digital campaigns with measurable business impact.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in media platforms (e.g., Google Ads, Meta Ads Manager, DV360) and analytics tools (e.g., GA4, Adobe Analytics).
• Excellent communication and stakeholder management skills, with the ability to influence across teams and levels.
• Self-starter with a proactive mindset and a passion for digital innovation.
• Fluent in English and German.
• Strong MS Office skills, especially Excel and PowerPoint.

What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .