This appeals to you

• Strategic alignment, planning, and prioritisation: Align product marketing activities with business priorities across the organisation, including division leadership, product management, local marketing & sales and global Hexagon teams
• Marketing execution: As the product marketing team lead, you are always ready to plan and execute portfolio marketing activities and product launch projects yourself
• Product positioning & messaging and GTM planning: Collaborate with your team to co-create strategic GTM plans and product positioning that differentiates our products in the market, aligns with customer needs, and stays current with market trends
• Sales enablement: Support your team in developing sales enablement content to empower our direct and indirect sales channels at every phase of the customer lifecycle
• Team management: Lead a team of product marketers. Provide business guidance, assign responsibilities and ensure team development.
• Analytical insight: Measure and refine performance based on results. Make recommendations based on market trends and best practices
• Budget allocation: Define and manage the team’s annual marketing budget, ensuring strategic business alignment