Performance & Activation Manager
Performance & Activation Manager
Performance & Activation Manager
Performance & Activation Manager
Reckitt
Konsumgüter, Handel
Heidelberg
- Art der Beschäftigung: Vollzeit
- 52.000 € – 68.000 € (von XING geschätzt)
- Vor Ort
Performance & Activation Manager
Über diesen Job
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
As a Performance & Digital Activation Manager, you will be the driving force behind the success of our Digital Media campaigns. You will dive into data, uncover insights, and transform performance results into strategic actions that elevate ROI across multiple markets for our brands in DACH & Nordics.
You’ll play a key role in ensuring every activation is optimized, impactful, and fully aligned with our business and marketing goals.
You’ll play a key role in ensuring every activation is optimized, impactful, and fully aligned with our business and marketing goals.
Your responsibilities
Working closely with the Media & Digital Strategy Managers you will be central to the execution and continuous improvement of our brands digital media activities. You’ll:
- Be responsible for the on-going execution of all digital media plans ensuring that they deliver adequately against the business, marketing and media objectives
- Advise on digital channel mix and design customer journey’s by touchpoints
- Localise and implement digital measurement methodology against KPIs defined for each step of the Marketing funnel
- Drive data visualisation and facilitate access to insight through campaign data
- Before each activation:
- Translate the communication objective into the right set of media & conversion KPIs
- Maximize use of 1st party (including web analytics and CRM segments), 2nd and 3rd party data for building the targeted audience segments
- Ensure technical tracking is set up
The experience we're looking for
- 3+ years working experience in a media agency and/or company in the digital economy or FMCG company in a similar function
- Fluency in English
- Familiarity with DV360
- savvy and knowledgeable about current digital trends, innovations, and best practices
- profound knowledge of the digital market, budget, and planning, buying and research
- is aware of the KPI’s needed to measure digital effectiveness; can turn this into a workable success model and adapt accordingly to the market’s individual requirements
- solid understanding of research tools
- ability to shift gears from working on strategic elements to rolling up sleeves and getting in the detail and in the trenches
- strong organisation skills and attention to detail
- superior working knowledge of digital tools like Ad Serving, Ad Verification, Ad Tracking and Google Analytics
- Able to work under pressure in a deadline driven environment and independently
Personal Skills:
- Logical with excellent quantitative and analytical skills
- Organised and highly numerate
- Results-orientated and entrepreneurial
- Prioritises the things with the biggest impact
- Skills in data analysis and report building using reporting tools
- Passionate about data and detailed accuracy
- Self-motivated and able to work well with individuals at all levels and across markets.
- Enjoy problem solving and uncovering insight that drives impact
- Ambitious and keen to take on responsibility in an organisation that provides a high level of autonomy and individual responsibility
Nice to have:
- Fluency in German
- Additional digital certificates or qualifications
- Bachelor’s or Master’s degree in marketing, Media Management, and/or Digital Communication
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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