Senior Director GTM Statement (m/f/d)

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

• Be responsible for the end-to-end planning and allocation of our Global Statement businesses, leading merchandise planning, go-to-market planning and volume allocations
• You become the central point for all Global Statement businesses orchestrating i ndustry-leading Statement planning & execution with consumer focus.
• Focus on elevating our impact to the consumer of both OG and Brand priorites. Ensuring Statement is maximizing impact in the seed, ingnite, scale model.
• As part of your responsibilities for merchandise planning, you will d eliver a range architecture and merchandising framework for Statement businesses in line with our I nline plans / franchises to ensure Statement enables to scale our Brand
• As part of your responsibilities for go-to-market planning, you will own the relevant Global Statement go-to-market process, incl. sell-in tools and roll-out plan
• Your work includes close collaboration with Markets on both insight and input, but also to delivery relevancy and impact on sell-in across Statement
• As part of your responsibilities for volume allocations, you will l ead the distribution and allocation strategy to deliver Statement in the most impactful way
• For that, you will work closely with the functional business leads in Global Sales, Markets, and Global Supply Chain on strategy, process, planning, and allocation
• This requires to connect X-functionally and X-pyramid to create the most connected Brand in culture
• Moreover, you will be involved in developing holistic data & insight solutions to support Statement processes across planning, creation, allocation and stock management
• In summary, you will drive our Statement business end-to-end across concept creation to landing / monitoring sell-in and sell-out, and executing holistic concept readiness for Statement projects

KEY RESPONSIBILITIES

Statement planning & end-to-end Statement process leadership

• Build a holistic Statement framework to support Statement planning and process both from a range architecture, franchise and go-to-market planning perspective
• Enable successful sell-in and sell-out of Statement concepts according to Statement objectives / targets; monitor execution to achieve consistency in execution across markets / channels
• Support definition of both Brand and BU M arketing calendar linked to relevant Statement moments
• Plan and execute a globally consistent Statement Calendar
• Secure holistic concept-readiness and Statement OTIF towards key milestones, examples include MPSO, Handover, GTMFC, Fashion Sales Launch and Sell-in
• Orchestrate Statement process across global BU functions to secure cross-functional collaboration & execution for Statement projects create by, examples include Product Marketing, Brand Comms and EIM
• Develop interaction with the Data & Analytics team and process to support globally mandated Statement range and allocations

Statement distribution and allocation leadership

• Lead Statement distribution across all markets, channels and towards Global key retailers
• Drive Statement allocation centrally planning across all markets, channels and towards global key retailers
• Enable successful sell-in / sell-out of Statement concepts according to Statement objectives / targets; monitor execution to achieve consistency in execution across markets / channels

Statement as a data-led buiness

• Integration into dedicated global Data & Analytics team to support Statement processes
• Central point for insights to shape and define the most impactful GTM approach by linking all consumer touchpoints and interpreting data into action
• Drive Business conversations with respective market teams (Market BU, CtC teams)
• Drive BU distribution topics across markets (accounts, timing, channels, volume allocations)
• Drive market insights into the BU to support decision-making (e.g. sales analysis, consumer insights, GTM planning )
  
  

Statement to connect the Brand with culture and scale franchise heat

• Articulate the Brand priorities (incl. link to key franchises) and seasonal go-to-market plan to ensure Statement to scale the Brand

• Drive end-to-end collaboration with BU teams to develop comprehensive Statement plans reflecting story x product x availability
• Ensure aligned Statement calendar to halo BU calendar and icon franchise management

KEY RELATIONSHIPS

• BU teams: BU SLT, Product Marketing, Brand Marketing, EIM
• Global Functions: Global Sales, Global eCom, Global OR, Brand Strategy, Consumer Insights
• Markets: Market MDs, Brand Directors, BU Heads, Market Sales
• Finance, Operations and other related functions

KNOWLEDGE, SKILLS AND ABILITIES

• Proven level of strategic thinking and leadership at a senior level
• Proven business acumen, understanding of business realities across markets and distribution channels
• Merchandising and retail expertise is of advantage
• Strong understanding of brand building and consumer perspective, combined with strong analytical skills
• Strong influencer and natural collaborator
• Strong written and verbal communication skills as well as presentation skills
• Proven ability to serve as a senior spokesperson for the brand when / where needed
• Experience in working in a global structure, ideally experience on both global and market
• Workign knowledge of global streetwear consumer and statement landscape both of partnerhsips and WHS.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• 6 years + proven success in leadership role i nfluencing others through teaching, guiding and persuading
• 10+ years of relevant work experience in a global and / or local marketing / business role
• Functional industry experience in either Brand or business management

Job Title: Senior Director GTM Statement (m/f/d)