Who we are looking for

As Paid Media Specialist Central Europe (m/f/d), you can contribute your passion for data-driven marketing and manage the performance of our campaigns. With your expertise, you will ensure the strong integration of all paid ads in the marketing mix, derive clear recommendations for action from analytics data, and work closely with global, regional, and local stakeholders. With us, you will start in an international, innovative environment where you can make the most of your strengths and develop both professionally and personally.

What You'll do

Planning and implementation of paid media campaigns

• You will develop and manage digital advertising campaigns for the Central European markets (DACH + NL) via channels such as Google Ads, Meta, LinkedIn, and Programmatic Display. You will select suitable platforms and formats based on target groups, objectives, and budget.

• You will implement the global and Central European marketing strategy in paid media measures, define relevant KPIs, and analyze them on an ongoing basis. Through A/B testing, targeting optimizations, and efficient budget allocation, you will ensure maximum campaign performance.

• You evaluate campaign results, prepare reports for various stakeholders, and derive clear recommendations for action to further develop our paid media strategy.

• You work with relevant paid media tools, ensure clean tracking, and ensure structured, consistent processes in planning, monitoring, and reporting.

• You will work closely with teams from content, CRM, SEO, and data, as well as with global, local, and Central European marketing and campaign managers, and present your analyses and recommendations in a manner appropriate to the audience.

• You will assist with forecasts, control, and allocation of the paid media budget in close coordination with the finance team.

What You’ll Bring

• Bachelor's degree in business administration, marketing, or communications
• At least 2 years of proven experience in paid advertising and performance marketing, ideally in an agency environment
• Experience in B2B business or the construction industry is an advantage
• Strong analytical skills with the ability to translate data insights into actionable strategies
• Confident use of advertising analysis tools such as GA4, Google Ads, DV360, Facebook, and LinkedIn Ads Manager
• Experience with the application and integration of DMPs and CDPs is an advantage
• Team player with a high level of enthusiasm for digital marketing and trends
• Excellent communication and collaboration skills to work effectively with global, regional, and local teams
• Very good written and spoken English skills

What’s In It for You

With us, you will start in an international, innovative environment where you can make the most of your strengths and develop both professionally and personally.

With learning partners and a structured induction program, we will give you the best possible start. You will experience a strong team spirit and work in a workplace where you can inspire people every day. We also attach great importance to a good work-life balance and offer you a permanent employment contract and a comprehensive and individual benefits package, such as:

• Flexible working models // 50% home office per month
• Employee participation in the company's success
• Company pension plan (employer-financed)
• Corporate benefits, job bike, and much more.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together. Hilti also stands for equal opportunities, so we welcome applications from severely disabled persons and persons with disabilities of equivalent status.

Take the next step now! We look forward to receiving your online application, stating your salary expectations and your earliest possible starting date.

Contact: Hilti Deutschland AG | Lisa-Marie Renner | Human Resources