Your tasks

At our innovative start-up Testo bioAnalytics, around 25 employees work on state-of-the-art systems for measuring microbiological parameters in the food industry. We are currently starting the production and commercialization of our first product – with a clear focus on the USA / North America market. To further scale our business, we are looking for an experienced sales & marketing leader for this newly created position, with a background in international B2B sales, ideally in food safety / diagnostics and/or with a strong focus on digital sales. Your responsibilities are:

• Building a digital sales and marketing infrastructure for the target market of industrial food manufacturing in the USA (B2B, food safety), with a clear focus on purely digital sales ("we sell through our web shop, no onsite sales reps”) and reference-based marketing
• Sustainable management and development of customer relationships and key accounts in close collaboration with Customer Success Management
• Responsibility for the e-commerce / web shop (orchestration and continuous optimization)
• Leveraging and expanding the existing network to increase brand awareness and gain access to relevant key accounts
• Increasing customer lifetime value after successful pilot phases ("Land & Expand” – first winning the account, then systematically growing it)
• Functional and disciplinary leadership of sales and marketing team members in Germany and the USA (currently 3 team members)
• Independent budget planning and full budget responsibility for the sales and marketing area

Our benefits

• Room for maneuver: We set shared goals that you pursue independently.
• Challenging and dynamic: In our global company, you can look forward to an exciting and dynamic environment.
• Ideas and sense: Contribute your expertise – your input is valued and appreciated. The result of your work is products that protect the environment and health.
• Modern technologies and digital communication: State-of-the-art technology and digital media are a given, enabling efficient communication.
• Innovation start-up: Join an interdisciplinary start-up in the field of bio-analytical technologies.
• Corporate culture: A supportive and innovative work environment with a strong focus on autonomy.

Your profile

• Entrepreneurial, execution-driven leader with strategic vision, strong technical affinity, and excellent communication and interpersonal skills
• Strong hands-on mentality: you work in a small team not only on a strategic level, but also operationally – e.g. in winning key accounts, running demos, and building processes and tools
• Enthusiasm for innovation, growth phases, and building new structures – ideally with experience in a company in an early growth stage
• At least 10 years of experience in sales of food safety solutions (e.g. bacterial pathogens / diagnostics) or in digital / inside sales (B2B), including at least 5 years in a leadership role
• Solid experience in the build-up and further development of sales organizations as well as in collaborating with Customer Success Management, subject matter experts and field application specialists
• Proven track record in B2B key account management and the ability to build and expand long-term business relationships (Land & Expand)
• High willingness to travel and enjoyment in direct and digital customer interaction (North America focus)
• Excellent communication and negotiation skills as well as strong customer orientation
• Very good command English, both written and spoken