Trade Marketing Manager
Trade Marketing Manager
Trade Marketing Manager
Trade Marketing Manager
Sennheiser electronic GmbH
Unterhaltungselektronik
Marlow
- Art der Anstellung: Vollzeit
- Vor Ort
Trade Marketing Manager
Über diesen Job
A unique opportunity to work with the one of the leading Audio brands in the World!
We offer a unique and challenging position within an international company in growth, and the opportunity to work with a powerful global brand and a strong product portfolio.
Sennheiser is a family owned German company, which stands for excellent technology and unique audio experiences for 80 years and we continue to build the future of audio.
We are seeking a motivated and savvy Trade Marketing Manager passionate about sound, music & tech to manage our regional Marketing Activities in a fast-paced work environment.
And this is where you come in. In your new role as the Trade Marketing Manager UK & Nordic for the Pro Audio division, under a general supervision working with Manager of Trade Marketing EMEA, you will assist our retailers, rental companies and distributors with their marketing strategy, including message development, marketing materials, and brand awareness. You will work with an international team of marketers and sales professionals to assist in rolling out strategies to generate interest in these products, through a mix of tradeshows, events and demand-generating actions to drive sales for Sennheiser Pro Audio Business Unit & Neumann in the region.
In your new role, you will be responsible for:
Assist in Strategy Formulation | · Research and recommend marketing initiatives and programs that align with corporate strategy and support pipeline and revenue goals for the Pro Audio Business Unit & Neumann in the Region. · Identify and propose business building and market share enhancement ideas and promotional initiatives · Utilize information obtained from the Sales department as well as Market data and suggest implications for Trade Marketing strategy · Conduct detailed analysis to better understand the current business value chain as well as potential areas for growth and efficiency expansion and propose value opportunities and channels/routes to market |
Market Research and Analysis & Competition Tracking | · Closely monitor and analyse Pro Audio Business Unit & Neumann sales volumes, market share trends and competitive activity in the region, using BI & CRM · Proactively scan the environment and acquire competitor and market information to help develop strategies for growth · Competition Benchmarking & tracking - Gather data on competitors and analyse their "way to market” strategy. · Keep abreast of all information like business drivers, requirements, key concerns and risks impacting the organization’s business · Work closely with internal sales teams to garner feedback and evolve programs to ensure sales alignment |
Market Development | · Assist in preparing, presenting, executing and analyse COOP/MDF plans with our main customers · Study the market and propose initiatives (e.g. fairs, events, campaigns…) to be undertaken for increasing sales in this segment, based on KPI’s (e.g. leads) · Identify and propose initiatives for creating brand awareness in B and C Class brand through trade marketing initiatives. · Assist in executing and analysing these initiatives in your region |
New Business Development | · Integrate with Business Group Heads and Sales team in order to understand new product developments and understand requirements from a marketing perspective |
Sales Support | · Work closely with the Sales department in understanding customer requirements and behaviour · Support sales pitches through researching specific client or target related information · Assist in proposing and design marketing initiatives to augment sales across regions |
Marketing Initiatives Implementation | · Effectively establish channel strategies along with implementing any marketing activities and initiatives in various regions · Coordinate with sales team for implementation of marketing initiatives · Recommend how to improve procedures to link entire marketing activities with sales team activities |
Alliances for Marketing Initiatives | · Identify and propose external agencies / strategic partners for marketing initiatives |
Vendor Management and Relations | · Coordinate with external vendors such as marketing agencies, Booth builders etc. and maintain relations with these · Use the approved partners per continent |
Budget & Budget Tracking | · Assist in creating a detailed marketing budget for various events conducted by the marketing department · Assist in tracking planned budget versus actual expenses (BI) incurred · Coordinate with the local finance teams a budget forecast in the correct cost centres |
Invoices and Collections | · Check the invoices received and coordinate with Finance and Accounts team for timely payment · Add the cost centre, account and a proper description of the cost |
We are looking for you if:
- you are qualified to degree level, in Business Management / Marketing / Public Relations / Advertising field.
- you have previous experience (3+ years) in the Trade/Channel Marketing or similar role.
- you have an in depth experience in Marketing in similar industry (preferably Professional Audio)
- you speak and write English fluently
- you have excellent planning and organization skills, as well the ability to prioritize
- you have a great attitude, communication and relationship-building skills, as you will work with various people across the whole business and external agencies
- you know what works and what doesn’t in retail, and digital marketing
- you have excellent abilities to strategically cultivate and develop existing Reseller relationships
- you are able to work independently and manage your territory to achieve goals
- you have excellent verbal and written communication skills and interpersonal skills
- you have successfully supported and managed the demands and expectations of an ambitious sales team
- you have polished presentation skills and strong negotiation skills to use with customer marketing teams
- you have excellent budget management experience, especially with dealer marketing funds (COOP)
- you can oversee tradeshow and event execution
- you are happy and confident sharing ideas and collaborating with colleagues to build campaigns and execute projects
- you have experience and knowledge of a broad marketing mix, and know how to execute push and pull channel marketing activities, with a particular focus on digital and ecommerce tactics
- you have a creative marketing mind, and understand the importance of the high quality premium values of the Sennheiser and Neumann brands
- you have knowledge of sales and marketing tools, including CRM, BI, and marketing automation
As our new Trade Marketing Manager, we would imagine you are also a highly motivated and result driven individual with the ability to persuade and influence others. You are a team player and at the same time a self-starter able to work individually to generate interest in our products, increase sales and win the prospective business via the marketing mix. In line with our Culture Principles, the customer needs to be in the heart of your decision making. As our new colleague you are flexible, have the ability to adapt to fast pace changing environment and your attitude is one of your most important assets.
This is what you can expect
- a great multinational and multicultural team with international colleagues, who are looking forward to working with you
- diverse tasks, independent work and exciting projects
- a modern and varied working environment within a family-owned company
- the option of flexible/ mobile work for a good work-life balance
- personal and professional development opportunities
Click "Apply for the Job” and send your application and CV in English.
We are looking forward to hearing from you!
Unternehmens-Details
Sennheiser electronic GmbH
Unterhaltungselektronik