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Data Analyst - Digital Marketing (m/f/d)

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Data Analyst - Digital Marketing (m/f/d)

Data Analyst - Digital Marketing (m/f/d)

MediaMarktSaturn Retail Group

Internet, IT

München

  • Art der Anstellung: Vollzeit
  • 54.500 € – 67.000 € (von XING geschätzt)
  • Vor Ort
  • Aktiv auf der Suche

Data Analyst - Digital Marketing (m/f/d)

Über diesen Job

Your Tasks

  • Development and maintenance of data infrastructure for marketing environments
  • Design and optimization of robust ETL processes to ensure seamless data flows
  • Creation and governance of marketing data standards and taxonomy for campaign consistency
  • Integration of diverse data sources (including social media, programmatic advertising, CRM, and web analytics) into a unified data landscape
  • Development and maintenance of digital marketing dashboards for actionable business insights
  • Technical implementation of advanced marketing analytics projects, such as media mix modeling for ad spend optimization
  • Collaboration with marketing and technology teams to translate requirements into technical solutions

Your Profile

  • Completed degree in a technical, analytical, or comparable field
  • Several years of documented expertise in data engineering or analytics, with a focus on digital marketing
  • Advanced SQL knowledge, ideally with experience in Google Cloud Platform/BigQuery
  • Solid experience with ETL processes and integrating multiple data sources
  • Experience in designing and maintaining digital dashboards with common visualization tools
  • In-depth understanding of digital marketing channels, attribution models, and marketing technology solutions
  • Strong communication and teamwork skills within interdisciplinary settings
  • Experience with Google Cloud Platform or BigQuery ecosystem is a plus

About Us

At MediaMarktSaturn, we transform data into customer delight. Our Customer Analytics & Marketing Insights team sits at the heart of our business, building the technical foundation that powers our marketing strategies and creates meaningful connections with our customers.

Gehalts-Prognose

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