Global Digital Marketing Analytics Manager (d/ f /m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

About the Role

In this role, you will be responsible for measuring, analysing, and delivering insights on brand performance and consumer behaviour across digital channels. By combining website analytics, owned media, and market research, you will ensure clear visibility of how brands perform in both traditional and AI-powered search environments, and provide actionable recommendations to drive growth.

This is a permanent position based in Munich.

Want to get a glimpse of our culture? Let some of our colleagues show you here

What you will do

• Measure, analyse, and deliver insights on brand performance and consumer behaviour across websites, social media, search, and e-commerce

• Analyse owned media (web, search, social media, reviews) to learn consumer behavior, brand performance and optimize consumer journeys

• Share best practices with the team of global digital managers (teammates) and networks (both global and local digital directors/managers within Essity)

• Support the definition, and lead the development and implementation, of harmonized measurement frameworks for marketing digital touchpoints within Essity globally, including global tracking standards for their categories of responsibility

• Monitor and report brand presence in AI Overviews (Google) and other LLM-driven search platforms

• Translate digital analytics into clear stories and growth recommendations for marketers and leadership

• Connect digital performance with consumer and brand health insights

• Conceptualize global dashboards to align KPIs and ensure visibility across markets

• Collaborate with marketing, insights, e-commerce, and IT teams to embed data-driven decision-making

Who you are

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!

• Bachelor’s degree in Marketing, Brand Management or a related field

• Extensive relevant professional experience

• Strong business acumen and ability to connect analytics with organisational goals

• Proven experience working with Digital Analytics software such as GA4, LookerStudio, and SemRush

• Solid understanding of AI-driven search technologies—such as Google’s AI Overview and LLM-based platforms—and their influence on brand visibility

• Skilled in creating reports for senior management and strong storytelling skills to translate data into clear, actionable insights for diverse audiences

• Ability to integrate digital data with consumer/market research insights

• Fluency in English, both verbal and written

What we can offer you

The benefits listed refer to the primary location. If you want to start at another location, these may vary. This also applies to a non-tariff position.

• Compensation & Benefits
  Compensation above tariff, 14 salaries, bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits

• Work-Life-Balance
  Hybrid working model, flexible working hours, 40h week with working time based on trust, 30 days of vacation, lifetime working time account

• Learning & Development
  Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs

• Health & Well-being
  Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys

• Team & Collaboration
  People culture, communities & networks, co-working spaces, leadership guidelines, canteen

• Mobility
  Public transport allowance, bicycle parking, free car parking, e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

#Essity-DE #LI-Hybrid #LI-JR

Application End Date:

Job Requisition ID:

Essity256790

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!