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Head of Marketing Creative (m/f/d)

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Westwing Group

Internet, Onlinemedien

München

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Head of Marketing Creative (m/f/d)

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Head of Marketing Creative (m/f/d)

Munich Office Full-time

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JOIN OUR TEAM

As Head of Marketing Creative, you will lead the creative heartbeat of Westwing’s Marketing organisation. Managing and inspiring a team of 9 creatives across design, copy, (social first) art direction, your mission is to elevate our campaigns and creative output to the highest aesthetic standard and storytelling, making Westwing one of the most admired and talked-about design brands in Europe. This role blends visionary creative direction with hands-on execution, bringing bold ideas and storytelling to life across channels, formats, and markets. This position is permanent and based in Munich.

WHAT YOU'LL DO

  • Lead campaign creation end-to-end, from concept development to execution, ensuring excellence, cultural relevance, and premium aesthetics
  • Guide internal teams in graphics, copy, and art direction while collaborating with top-tier external photographers, directors, and production partners
  • Translate brand strategy into impactful creative ideas, ensuring consistent storytelling across social, digital, retail, and PR touchpoints
  • Set and safeguard a high creative bar for all assets, from hero campaigns to social formats, ensuring alignment with Westwing’s ambition to become the Superbrand in Design
  • Build and lead campaigns with a strong social-first approach, ensuring that concepts perform natively across Instagram, TikTok, and other emerging platforms as well as traditional channels
  • Inspire and coach a multidisciplinary team, fostering creativity, accountability, and collaboration

YOU COME WITH

  • 7+ years of professional experience in creative direction, campaign development, or production within the fashion, lifestyle, or home and living industry, and a broad freelance network with proven experience in agency selection and management
  • Proven track record of leading high-impact campaigns that drive both brand desirability and commercial impact
  • Deep expertise in developing social-first campaigns, with a sharp sense for creating talkable, shareable, and native content across platforms
  • Strong background in premium fashion or lifestyle brands, either agency, freelance or in-house, with a strong eye for aesthetics and culture
  • Broad experience across channels, including social media, digital, retail, print, and TV
  • Natural leader with the ability to inspire creative teams and partner cross-functionally at a senior level
  • A deep understanding of cultural trends, with the ability to translate them into premium creative output

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

  • A high-performance culture built on trust, feedback and collaboration

  • An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone

  • A flexible hybrid setup with ideally 3 office days per week - because strong connections and quick collaboration make great ideas happen

  • Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas

  • 30 days of paid holiday to rest, recharge, and come back ready to create

  • A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect

  • Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers

  • Wellbeing support through mental health resources, sports memberships, and preventive care

  • Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet

  • Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl

  • One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower

  • Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

ABOUT US

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to "Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the "wow, you work at Westwing?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

Unternehmens-Details

company logo

Westwing Group

Internet, Onlinemedien

1.001-5.000 Mitarbeitende

München, Deutschland

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