PhD Position in Marketing Analytics

15.09.2025, Wissenschaftliches Personal

The Chair of Marketing Analytics, which is part of the Heilbronn Data Science Center and the TUM School of Management at the TUM Campus Heilbronn, is seeking to fill a full-time PhD position in Marketing Analytics PhD Position in Marketing Analytics, starting as soon as possible for an initial term of three years.

Research focus
Our Marketing Analytics team focuses on the quantitative-empirical analysis of consumer and business behavior,
the impact of new technologies on this behavior, as well as the resulting implications for consumer welfare. Our
research is interdisciplinary and based on collaboration with the fields of Information Systems, Finance, and Psychology.

About us
The TUM Campus in Heilbronn is part of the renowned Technical University of Munich, one of the top universities
in Europe. It is distinguished by excellence in research and teaching, interdisciplinarity, and talent development.
Additionally, it maintains strong alliances with companies and scientific institutions worldwide. TUM is one of Germany's
first three Excellence Universities. Furthermore, the TUM School of Management is the first management
school at a technical university in Germany to receive Triple Crown accreditation. Worldwide, only about 80 institutions
(approximately 1%) hold this distinction.
The Chair of Marketing Analytics is part of the Heilbronn Data Science Center, which is dedicated to interdisciplinary
research in the fields of Data Science and Artificial Intelligence and their applications in business and society.
Our goal is to create direct value for science, businesses, and policymakers through practice-oriented analyses

Your tasks
• Completion of a PhD under professional supervision
• Participation in high-quality research projects aimed at publication in leading international journals
• Presentation of research findings at international conferences
• Teaching in the fields of Marketing and Statistics
• Supervision of Bachelor’s and Master’s students
• Administrative tasks
• Collaboration with other universities, research institutions, and industry

Your profile
 Completed Master's degree in business/management, data science, psychology, or a related field
 Strong knowledge of quantitative methods, particularly in statistics and econometrics; experience in machine
learning is a plus
 Background in business/management/behavioral science
 Experience with programming languages such as Python or R
 Ability to conduct independent scientific research
 Experience working with large datasets is an advantage
 Excellent communication skills in English (both written and spoken)
 Excellent organizational skills
 Proficiency in the German language is an advantage but not required

We offer
 A highly interdisciplinary research unit (Heilbronn Data Science Center) including professors and a growing
number of PhD students from the TUM School of Management and the TUM School of Information Technology
 The opportunity to conduct innovative research in marketing analytics
 Access to state-of-the-art facilities, including virtual and augmented reality equipment, eye-tracking and facial
expression analysis tools, and ECG and electrodermal activity measurement
 Participation in international conferences
 A vibrant international scientific network
 A diverse and inclusive working environment
 Extensive training opportunities

Application
The position is suitable for disabled persons. Disabled applicants will be given preference in case of generally
equivalent suitability, aptitude and professional performance. TUM strives to raise the proportion of women in its
workforce and explicitly encourages applications from qualified women.
The position can also be filled on a part-time basis. Payment will be based on the Collective Agreement for the
Civil Service of the Länder (TV-L) up to a classification in pay group 13 with appropriate qualifications.
We look forward to receiving your application documents (cover letter, CV, academic transcripts, and references,
if available) by October 15, 2025, as a single PDF document via e-mail to jobs.udsm@mgt.tum.de (contact person:
Ms. Elke Kröber) using the subject "PhD Marketing Analytics”.
Or by post to:

74076 Heilbronn
If you apply by post, please send us copies only, as we will unfortunately not be able to return your application
documents once the process has been completed.

Note on data protection:
As part of your application for a position at the Technical University of Munich (TUM), you submit personal data.
Please note our data protection information in accordance with Art. 13 of the General Data Protection Regulation
(GDPR) on the collection and processing of personal data in the context of your application. By submitting your
application, you confirm that you have taken note of TUM's data protection information.
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Kontakt: Elke Kröber, jobs.udsm@mgt.tum.de