Senior Marketing Manager Campaign & CRM (M/F/D)
Senior Marketing Manager Campaign & CRM (M/F/D)
Senior Marketing Manager Campaign & CRM (M/F/D)
Senior Marketing Manager Campaign & CRM (M/F/D)
Loyalty Partner GmbH
Sonstige Dienstleistungen
München
- Art der Anstellung: Vollzeit
- 56.500 € – 75.000 € (von XING geschätzt)
- Hybrid
- Zu den Ersten gehören
Senior Marketing Manager Campaign & CRM (M/F/D)
Über diesen Job
Senior Marketing Manager Campaign & CRM (m/f/d)
Description & Requirements
Most people are familiar with the name PAYBACK. But we’d love to introduce ourselves to you in more detail. You probably know PAYBACK from being asked at the checkout or through our widely used shopping app. And of course, we hope your answer at the checkout is "Yes,” because with us, you collect more than just °points. Whether you're a customer, partner, or colleague—every interaction with PAYBACK becomes a rewarding experience.
YOUR RESPONSIBILITIES
- You plan, coordinate, and develop data-driven, automated campaigns (primarily via email) that activate, retain, and monetize customers.
- You strategically use PAYBACK coupons to build cross-channel trigger journeys.
- You identify optimization potential through segmentation logic, A/B testing, and performance analysis.
- You support our partners with compelling presentations and analytically grounded recommendations.
- You independently lead strategic projects to increase efficiency and scale trigger campaigns.
- As a Business Owner, you develop new campaign products and manage both their conceptual and technical implementation.
YOUR PROFILE
- At least 5 years of experience in B2C marketing, ideally with a focus on designing, executing, and analyzing complex, interactive campaigns.
- Solid technical understanding of email marketing and experience with content management systems.
- Project management experience, ideally in cross-functional teams, along with confident stakeholder management and strong communication skills -even with external partners.
- Analytical mindset and experience in measuring success (KPIs, A/B testing, segmentation).
- You bring a high standard of quality, strong initiative, and a hands-on mentality - for example, to test campaigns yourself.
OUR BENEFITS
- Tasty Breaks: Delicious meals in our ESSZIMMER—vegetarian, vegan, and many options free of charge.
- Move it, move it: 24/7 access to our gym TURNHALLE—we cover the costs.
- Do it your way: Flexible working hours, 30 vacation days, up to 2 days of home office per week.
- Easy Going: Germany Ticket included.
- Get Together: Team events, social days, ski trips, and more.
- Grow like a Pro: Personalized training and development opportunities.
- Good Vibes: Dogs are welcome here!
PAYBACK is Germany’s leading bonus program and one of the most powerful marketing platforms worldwide. As pioneers of the data economy, we develop all technical solutions in-house here in Munich. And you can develop too—with us, yourself, and the PAYBACK program.
Interested?
We look forward to receiving your application!
PAYBACK values diversity – come as you are.
Gehalts-Prognose
Bewertung von Mitarbeitenden
Gesamtbewertung
Basierend auf 676 BewertungenVorteile für Mitarbeitende
Unternehmenskultur
Unternehmenskultur
676 Mitarbeitende haben abgestimmt: Sie bewerten die Unternehmenskultur bei Loyalty Partner GmbH als modern.Dies stimmt ungefähr mit dem Branchen-Durchschnitt überein.