The cleversoft Group is a leading provider of cloud-based RegTech solutions for the financial services industry. Headquartered in Munich and with offices worldwide, we support over 1,000 financial institutions in optimizing advisory, compliance and regulatory processes through fully digital end-to-end solutions and AI-based financial crime prevention.

Are you ready to break new ground with us? Then join our Commercial team as a Senior Marketing Manager with a focus on Demand Generation.

We offer:

• A challenging and rewarding role in a dynamic RegTech environment, offering significant opportunities for personal growth, professional development, and increased responsibility.
• Collaborative work on diverse projects, with exposure to cross-functional teams and valuable insights across departments.
• A hybrid working model with flexible hours and the option to work remotely up to 50% of the time.
• Ample opportunity to expand responsibilities and continuously develop new skills in a supportive and innovative setting.

cleversoft is an equal opportunity employer. We do not discriminate against any applicant or employee based on gender, sexual orientation, race, religion, belief, disability, or any other legally protected characteristic. We are committed to hiring the best candidates for our positions, regardless of these factors.

• 5–10+ years of experience in B2B SaaS marketing, preferably within regulated industries such as FinTech, RegTech, or InsurTech.
• Expertise in designing and executing integrated, cross-channel campaigns targeting decision-makers.
• Hands-on experience with CRM systems (e.g., ClickDimensions, Salesforce) and/оr others.
• Strong analytical skills and a data-driven mindset, with a focus on continuously optimizing campaign performance.
• Demonstrated success in planning and delivering demand generation programs that drive pipeline and revenue growth
• Fluency in both German and English (spoken and written) is required.
• A proactive, hands-on approach with excellent organizational skills, initiative, and a collaborative, team-oriented attitude.

As Senior Marketing Manager – Demand Generation, you will be responsible for leading the strategy and execution of scalable demand generation campaigns that drive qualified leads and contribute to sustainable revenue growth. You will report directly to the Chief Commercial Officer (CCO) and act as a key link between Sales, Marketing, and Service Managers to ensure alignment across functions.

Responsibilities:

• Lead the development and execution of end-to-end demand generation strategies that deliver qualified leads and accelerate pipeline growth.
• Collaborate closely with Sales, Marketing, and Service Managers to ensure a seamless handoff of leads and optimize the entire funnel.
• Build, manage and continuously optimize the performance of demand generation and lead nurturing processes in collaboration with the sales team.
• Define, track, and report KPIs to measure campaign performance, and continually refine tactics based on data insights.
• Report on campaign performance and ROI.
• Own the budget and forecasting for demand generation activities.