Senior Performance Marketing Manager
Senior Performance Marketing Manager
Senior Performance Marketing Manager
Senior Performance Marketing Manager
FINN
Fahrzeugvermietung
München
- Art der Anstellung: Vollzeit
- 54.000 € – 70.000 € (von XING geschätzt)
- Vor Ort
Senior Performance Marketing Manager
Über diesen Job
About FINN
FINN is an independent platform for car subscriptions from over 30 brands. Subscribe to a car with just a few clicks and it will be delivered directly to your doorstep in just a few days: FINN offers a carefree service and handles insurance, financing, registration, taxes and maintenance. FINN also funds climate action by supporting certified climate protection projects and thus offsets the carbon footprint of every vehicle of all drive types – from production to every mile driven. FINN was founded in Munich in 2019. The mission: to have a positive impact on people, organizations and the planet through frictionless mobility.
More Information: www.finn.com
Your Role
As a (Senior) Performance Marketing Manager at FINN, you are responsible for overseeing demand generation and marketing efforts across various channels. You will define the first impressions of users and how they perceive FINN. It will be your responsibility to drive the growth of B2C and B2B user acquisition and converting them into customers to accelerate our global growth. This is an incredibly unique opportunity for an entrepreneurial and strategically minded Performance marketer to scale up existing channels and build new channels from the ground up and having a critical impact on FINN’s growth.
Your Benefits
- This role is based in Munich with the flexibility to work from home a few days per week.
- Competitive fixed salary and virtual equity share of the company, along with a yearly personal development budget of 1,500€ and an attractive company pension scheme.
- Flexible working hours, Kindergarten and daycare allowance (up to 300€ per child per month).
- Access to discounted gym memberships, and attractive mobility options (e.g. discounts for FINN cars via JobAuto or JobRad).
- Our open, modern office in the middle of Munich is known for loads of fun with amazing colleagues and frequent team events.
Your Responsibilities
- Generate demand: Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
- Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Work together with our Data team to improve data insights and decision making.
- Experiment to fuel our growth: Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.
- Build the FINN brand across paid channels: Transform our brand and product offering into winning marketing campaigns and messages. Work together with our creative team to create performing ads.
- Find product-channel fit and steer marketing budget: Engage with and challenge senior management on marketing and brand strategy with your insights. Define the channel strategy and steer the marketing budget.
- Develop marketing plans and forecasts: Include KPI metrics such as spend, CPL, ROAs and CAC using data and analytics to inform investment and optimization.
Your Profile
- 2-3+ years of relevant Performance Marketing experience including planning, testing, executing and measuring campaigns successfully with large marketing budgets.
- Strong experience in acquiring and converting B2C and/or B2B users via channels such as Paid Search, Paid Social, Display and/or Video. Offline Marketing experience is a plus.
- Highly analytical and data-driven mindset. You can analyse and read data, focus on the most important KPIs and draw the right conclusions.
- Track record in experimenting continuously with new strategies, channels and frameworks, first experience with incrementality experiments preferred.
- You have experience in tracking and attribution.
- Fluent in German and English.
Gehalts-Prognose
Bewertung von Mitarbeitenden
Gesamtbewertung
Basierend auf 252 BewertungenVorteile für Mitarbeitende
Flexible Arbeitszeiten
Home-Office
Kantine
Restaurant-Tickets
Kinderbetreuung
Betriebliche Altersvorsorge
Barrierefreiheit
Gesundheitsmaßnahmen
Betriebsarzt
Training
Parkplatz
Günstige Anbindung
Vorteile für Mitarbeitende
Firmenwagen
Smartphone
Gewinnbeteiligung
Veranstaltungen
Privat das Internet nutzen
Hunde willkommen
Unternehmenskultur
Unternehmenskultur
252 Mitarbeitende haben abgestimmt: Sie bewerten die Unternehmenskultur bei FINN als modern.Der Branchen-Durchschnitt liegt recht ausgeglichen zwischen traditionell und modern.