Senior Specialist - Yield Measurement & Management - Retail Media (m/f/d)
Senior Specialist - Yield Measurement & Management - Retail Media (m/f/d)
Senior Specialist - Yield Measurement & Management - Retail Media (m/f/d)
Senior Specialist - Yield Measurement & Management - Retail Media (m/f/d)
MediaMarktSaturn Marketing
Einzelhandel
München
- Art der Beschäftigung: Vollzeit
- 58.500 € – 72.500 € (von XING geschätzt)
- Vor Ort
- Aktiv auf der Suche
Senior Specialist - Yield Measurement & Management - Retail Media (m/f/d)
Über diesen Job
Your Tasks
- Maximize programmatic revenue through data analysis, pricing strategies, floor optimization
- Identify levers to increase available inventory and optimize monetization based on potential
- Analyze bid landscapes, fill rates, and CPMs to identify trends, inefficiencies, and opportunities
- Support the definition of pricing strategies and inventory management practices to ensure sustainable revenue
- Gather and validate data on current inventory, pricing, and performance to understand their interdependencies and revenue impact
- Monitor key retail media metrics, with a focus on onsite ads, to continuously improve yield performance
- Provide regular reporting on revenue performance, opportunities, and risks
- Stay up-to-date on industry trends, changes in privacy regulation (e.g. GDPR, TCF), and ad tech innovation.
Your Profile
- Mandatory: Proven experience in online media, with a strong focus on inventory optimization and yield management in retail media
- Solid knowledge of media performance metrics (impressions, CTR, CPM, CPC, ROAS, etc.) and their relevance to retail media onsite ads
- Strong understanding of digital advertising technologies (e.g., Google Ad Manager, Prebid.js, OpenRTB, header bidding
- Analytical mindset with proficiency in Excel/Google Sheets, and data tools such as Looker, Tableau, or Google Analytics.
- Strong communication skills to present insights clearly to stakeholders
- Experience in a retail, e-commerce, or digital media environment is a plus
About Us
We are a leading company in the Retail Media industry, committed to innovation and excellence. Contribute to shaping the future of Retail Media strategies for our agency partners and clients. If you (m/f/d) are passionate about marketing, data analysis, and driving business growth, this role offers an exciting opportunity to make a meaningful impact in the field.
Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity, promote equal opportunities, and foster inclusion – join our team!
