Your Tasks

• Collection of customer insights from internal and external data sources and derivation of strategic recommendations
• Design and implementation of market research projects with external service providers (e.g., pre-tests & post-campaign tracking of communication measures)
• Monitoring and interpretation of brand development in all MediaMarktSaturn countries using the so-called "Brand Health Tracking,” as well as deriving strategies based on driver analysis of the "Brand Equity Index” (a metric for measuring brand strength)
• Conducting pre-launch analyses using a test and control group approach to evaluate and optimize in-store measures
• Close collaboration and coordination with various internal stakeholders, including Brand & Strategy, Campaigning, and other business units
• Strategic assessment of new potential areas (e.g., cooperation partners, new target groups)
• Preparation and (result) presentation for and to internal stakeholders

Your Profile

• Successfully completed studies in Business Administration, Marketing, Communications, or a comparable qualification
• Initial relevant professional experience in marketing, CRM, market research or an advertising agency is desirable
• First knowledge of market research, including various methods is an advantage
• Strong analytical skills and a high affinity for numbers
• Confident demeanor and assertiveness
• Solution-oriented and pragmatic working style in a fast-paced environment
• Excellent presentation and communication skills in both German and English

About Us

The Global Customer Experience & Intelligence team is the central point of contact for customer insights within the MediaMarktSaturn Group. The team provides data from internal and external sources as a basis for customer-centric strategic and operational decisions across all business units.