Team Lead (m/f/d) Digital Marketing Industrial IoT
Team Lead (m/f/d) Digital Marketing Industrial IoT
Team Lead (m/f/d) Digital Marketing Industrial IoT
Team Lead (m/f/d) Digital Marketing Industrial IoT
KINEXON
Internet, IT
München
- Art der Beschäftigung: Vollzeit
- 79.500 € – 109.000 € (von XING geschätzt)
- Hybrid
- Zu den Ersten gehören
Team Lead (m/f/d) Digital Marketing Industrial IoT
Über diesen Job
Team Lead (m/f/d) Digital Marketing Industrial IoT
Munich
Mission : Drive and scale a measurable, high-performing global demand generation engine across Europe and the United States. Own the full marketing operating system (performance, analytics, attribution, tooling, processes, and cadence), diversify marketing mix, optimize automation, and turn marketing into a predictable contributor to pipeline and revenue in a fast-paced tech scale-up environment. This role requires an office presence of 2-3 days per week in Munich.
YOUR RESPONSIBILITIES
Global Digital & Performance Marketing Leadership
- Develop and execute global digital marketing and demand generation strategies aligned with business growth objectives in US and EU markets.
- Diversify marketing mix (earned, organic, paid) to increase buyer persona awareness, demand, and pipeline growth.
- Own global campaign planning, multi-channel execution, and performance outcomes (including pipeline contribution, conversion rates, CAC efficiency, channel ROI).
- Lead paid media strategy (search, social, display, retargeting) and partner-driven acquisition in alignment with Partner Marketing.
- Oversee website growth, CRO, SEO performance, and digital foundations (e.g., landing pages, forms, funnel optimization).
- Plan and own global events/webinars strategy (flagship + partner-led) as a key pipeline lever.
- Partner closely with regional Sales, Marketing, Product, RevOps, and partners to drive revenue impact and alignment.
Marketing Automation, Lifecycle & Demand Generation
- Own and continuously optimize marketing automation strategy, tools, processes, and lead lifecycle programs.
- Drive continuous improvements to segmentation, personalization, lead scoring, and customer journey automation for improved lead generation and nurturing.
- Drive repeatable campaign-to-follow-up execution and reactivation plays.
Marketing Operations, Attribution & Reporting (Marketing OS)
- Own the marketing tech stack, integrations (e.g., HubSpot + Salesforce/CRM), tracking standards (UTMs) and tools (Hotjar, GA4, GTM, GSC), governance, and data hygiene/lead management.
- Ensure attribution integrity, leadership-grade reporting (dashboards, weekly/monthly reviews, forecasting), and visibility into marketing ROI.
- Manage global marketing budget end-to-end (planning, allocation, forecasting, re - allocation based on performance).
- Drive operational excellence, process standardization, compliance basics, and scalability.
Team Leadership & Operating Model
- Lead, mentor, and develop a distributed high-performing digital marketing team across regions, fostering collaboration, accountability, and clear ownership boundaries.
- Ensure consistent global messaging, brand positioning, and campaign execution while enabling local market adaptations (especially US field execution).
- Build and maintain a practical operating cadence: quarterly planning, weekly rituals, prioritization, and cross-functional alignment.
- Own transition/stabilization of critical systems (attribution, reporting, workflows, lead hygiene) post any leadership changes.
YOUR PROFILE
- 7+ years in B2B digital marketing, demand generation, performance marketing, and/or marketing automation in tech/SaaS/enterprise environments.
- Proven track record leading global or multi-regional (ideally US + EU) initiatives with measurable pipeline/revenue impact.
- Strong hands-on experience in performance channels (paid media, CRO, lifecycle), marketing automation platforms (HubSpot preferred, Marketo/Pardot), and CRM (Salesforce).
- Deep expertise in marketing operations, attribution, reporting, data-driven optimization, and building scalable systems/processes.
- Leadership experience managing and developing distributed teams in startup/scale-up settings, balancing strategy and execution.
- Analytical mindset with proven ability to use data/KPIs for decisions, insights, and recommendations to senior leadership.
- Experience with ABM strategies, events/webinars, content collaboration, and partner marketing is a strong plus.
- Highly collaborative, with excellent stakeholder management, intercultural communication, and ability to lead distributed/cross-functional teams.
- Hands-on, execution-driven, comfortable in fast-paced, evolving environments.
- Fluent in English; German is a strong plus
You can look forward to this with us
At KINEXON, you will meet people with a similar mindset who are passionate about innovative technologies and love to master new challenges in a team, as well as create great products.
Become part of our team and enjoy the following benefits:
- #Freetime 30 days (DE) / 20 days (US) paid vacation to refuel your energy (for full-time employees)
- #WeCare – take your time off for the family (parental leave etc.)
- #WorkingHours – Early bird or night owl - you can choose your flexible work hours.
- #FlexibleLocation – we work with a hybrid and remote model.
- #OneTeam - We enjoy spending time together at regular team and company events.
- #OnTop - further benefits selected by you annually out of a range of benefits that we offer (mobility, sports, vacation budget, training budget and more)
If you want to find out more about our benefits, you can look here and with a visit to Instagram wearekinexon you can get a look behind the scenes.
About Us
KINEXON is a global location-based technology leader that develops groundbreaking hardware and software solutions for the Internet of Things (IoT). Our vision is a world in perfect, frictionless flow. Wherever assets, people or operations are in motion, we can improve and automate the underlying processes, creating powerful results for our customers. Founded in 2012, and headquartered in Munich, Germany, KINEXON has grown to more than 300 employees across offices in Munich and Chicago.
Being a KINEXIAN means you are willing to create real impact for your team, department, and the company as a whole - all while contributing to our most valued asset, our culture.
At KINEXON we want to establish and guarantee an environment in which each person has equal opportunities and has the ability to shine and develop. We believe passionately that employing a diverse workforce is central to the success of a company. Therefore our employment opportunities are open to all individuals, no matter which gender, race, religion, age, sexual orientation, ability, place of origion, or socioeconomic status.
There is no better time to join than NOW . What are you waiting for? Join us on this exciting journey!
Job-Benachrichtigung erstellen
Interessiert daran, Ihre Karriere bei KINEXON aufzubauen? Lassen Sie sich zukünftige Chancen direkt an Ihre E-Mail-Adresse schicken.