Global Digital & E-Commerce Manager OTC (m/w(d)

Schülke & Mayr GmbH is a leading provider of infection prevention and hygiene solutions, dedicated to protecting lives worldwide. Our flagship brand, Octenisept, is known for its efficacy in wound care, antiseptic treatments and female intimate care. As we continue to expand our global footprint, we seek a dynamic and experienced Global E-commerce and Digital Manager to drive the online presence and digital growth of the Octenisept brand. ​

We are looking for a strategic and hands-on E-Commerce Manager (m/w/d) within our Strategic Business Unit OTC to lead the global digital growth of our Octenisept brand. In this role, you will shape the e-commerce strategy, drive digital marketing initiatives and optimize online performance across key markets and platforms.

Your Key Responsibilities:

• E-commerce Strategy Development:
• Define and implement a global e-commerce strategy tailored to the Octenisept brand, ensuring alignment with overall business objectives.​
• Identify growth opportunities in online channels, including partnerships with e-retailers such as Amazon and online pharmacy retailers, as well as the development of direct-to-consumer platforms.​
• Digital Marketing and Content Management:
• Collaborate with Global and Local marketing teams to create and optimize digital content that enhances user experience and drives conversions across platforms like TikTok, Google, and Meta.​
• Manage digital campaigns across various channels, including SEO/SEM, social media, email marketing, and display advertising, to increase brand awareness and engagement.​
• Online Sales and Performance Monitoring:
• Monitor and analyze key performance indicators (KPIs) such as sales, conversion rates, and customer engagement metrics to inform decision-making and strategy adjustments.​
• Conduct regular competitive analysis to stay abreast of market trends and adjust strategies accordingly.​
• Cross-functional Collaboration:
• Work closely with internal teams, including marketing, sales, medical and regulatory teams, to ensure cohesive and effective e-commerce operations.​
• Establish and maintain relationships with external partners, such as digital agencies and e-commerce platforms.​
• Budget Management:
• Develop and manage the e-commerce budget, ensuring optimal allocation of resources to achieve business goals.​
• Monitor ROI on digital initiatives and adjust spending as necessary to maximize effectiveness.​

Your Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, Digital, or a related field.​
• Minimum of 5 years of experience in e-commerce and digital marketing, preferably within the consumer healthcare or FMCG sectors.​
• Proven track record of developing and executing successful e-commerce strategies that drive sales and enhance brand presence.​
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.​
• Excellent communication and interpersonal skills, with experience in cross-functional team collaboration.​
• Proficiency in digital marketing tools and platforms, including SEO/SEM, Google Analytics, and e-commerce platforms.​
• Experience managing campaigns on social media platforms such as TikTok, Google, and Meta.​
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.​
• Fluency in English; additional languages (DE, PL) are a plus.​

What we offer:

• The opportunity to lead a global brand in an impactful health category
• Cross-functional, cross-regional collaboration in a dynamic global team
• Competitive compensation and benefits
• Flexibility and hybrid working possibilities