What will you do

At Johnson Controls, we believe that growth isn’t just about new customers,it’s about unlocking the full potential of our installed base. We are hiring a Performance Marketing Manager – EMEA to build and drive a programmatic marketing engine that focuses on renewals, upsell, and customer lifetime value.

In this role, you’ll develop and execute data-driven campaigns that engage existing customers with relevant offers, lifecycle content, and expansion opportunities. You’ll create a repeatable marketing drumbeat that’s embedded into the sales rhythm, partnering closely with sales, product management, and regional field marketing teams.

This is a role for a hands-on execution expert with a data-obsessed mindset, strong content creation capabilities, and a relentless drive for measurable outcomes.

How will you do it

Lifecycle & Performance Marketing Execution

• Design and implement a repeatable, scalable marketing program targeting Johnson Controls’ installed base across EMEA.

• Create customer lifecycle programs aimed at renewals, cross-sell, and upsell, aligned to solution roadmaps and sales priorities.

• Build and manage automated campaign flows (e.g., renewal reminders, usage nudges, upgrade offers) that are triggered by data and behavior.

Customer Engagement & Value Expansion

• Craft compelling content (emails, guides, success stories, solution briefs) tailored to existing customer needs and value moments.

• Develop segmentation strategies that reflect customer types, contract cycles, and product usage insights to personalize messaging and offers.

• Align campaigns with product teams to ensure timing, relevance, and alignment to innovation cycles.

Performance Measurement & Optimization

• Track full-funnel performance of lifecycle campaigns, including renewal rates, upsell revenue, engagement metrics, and ROI.

• Identify drop-off points in the customer journey and optimize content, timing, and format to improve outcomes.

• Run A/B tests, iterate messaging, and apply agile performance loops to continuously improve impact.

Sales & Product Interlock

• Collaborate with sales teams to align lifecycle marketing with account engagement strategies,supporting their motions with timely campaigns and content.

• Work with product managers to stay ahead of upgrade paths, feature releases, and pricing initiatives that can drive upsell or renewal urgency.

• Create shared KPIs and reporting dashboards that measure the business contribution of installed base marketing.

What we look for

• 7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing.

• Demonstrated success in designing and executing campaigns targeting installed base customers.

• Strong experience with marketing automation tools, CRM systems, analytics platforms, and content creation.

• You combine data-driven decision making with a passion for crafting compelling messaging and campaigns.

• Hands-on executor with a bias for action,you move fast, test constantly, and always tie activity to impact.

• A natural collaborator who thrives at the intersection of marketing, sales, and product.

• Fluent in English; with the ability to work on-site at least 3 days/week.

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