B2B Digital Campaign Manager EMEA-LATAM (m/f/d)

workload: 100%

Your Tasks:

B2B Digital Campaign Management & Excellence

• Strategic Contribution & Planning: Contribute to the co-creation of Global B2B Digital Marketing Strategies, translating them into actionable and impactful digital marketing plans tailored to EMEA/LATAM market needs, particularly within the Near Patient Care Customer Area
• Campaign Roll-out & Execution Leadership: Lead the effective roll-out, adoption and accelerated execution of Global B2B Digital Marketing Campaigns across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance
• Expert Consulting & Standards: Provide consulting to global, regional, and affiliate marketing teams on designing, executing, and optimizing best-in-class B2B digital campaigns. Establish and harmonize B2B digital marketing best practices, high standards, and key operational processes

B2B Digital Marketing Excellence & Innovation

• Trend Monitoring & Evaluation: Actively monitor, evaluate, and share insights on the latest B2B digital marketing trends, competitive strategies, platform innovations, and emerging technologies relevant in EMEA/LATAM
• Experimentation & Advanced Tactics: Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced tactics (e.g., sophisticated segmentation, personalized omnichannel journeys, innovative B2B acquisition models, new marketing technologies, etc.)

Stakeholder Engagement & Collaboration

• Cross-Functional Partnership: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional & Local Marketers & Senior Leaders
• Facilitating Collaboration: Enable effective cross-functional collaboration to connect key stakeholders, ensure alignment, and drive timely decision-making for campaign success

Growth Mindset

• Embracing Challenges & Learning: Proactively seek feedback and view challenges within diverse markets and complex projects as opportunities for continuous learning, adaptation, and improving digital marketing effectiveness
• Curiosity & Continuous Improvement: Maintain a strong sense of curiosity to constantly explore new digital possibilities, question the status quo
• Strong project management skills with the ability to manage multiple projects and campaigns simultaneously across different regions.

Your Profile:

• Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage
• 3+ years of experience in International Digital Marketing and/or Omnichannel Campaign Management
• Analytical & Systems Thinking
• Curiosity and commitment to continuous learning and improvement
• Strong organizational, stakeholder management and agile project management skills
• Excellent communication skills in English (written and verbal)

Nice to Have:

• MedTech or Healthcare Experience
• Digital Marketing Channel Experience in: Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, Social Media native Platforms (paid & organic)
• Experience in the Integration of AI along the Campaign Process & Digital Marketing Activities