The company

At Swatch, we thrive on surprise. Whether it’s with our collections, action sports or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve done since 1983.

Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we’re more than just a watch company.

In order to reinforce the E-commerce team in our HQ in Biel/Bienne, we are currently looking for an

E-COMMERCE PERFORMANCE ANALYTICS SPECIALIST 100%

Key Responsibilities:

Performance Analysis & Reporting:

• Own the end-to-end analysis and reporting of eCommerce performance across all regions.
• Design and maintain comprehensive dashboards and reports for global stakeholders, including senior leadership.
• Identify trends, insights, and growth opportunities through deep-dive analysis of traffic, conversion, sales, and customer behavior data.

KPI Standardization & Governance:

• Aggregate and standardize eCommerce KPIs and performance metrics across markets.
• Ensure consistency in definitions, methodologies, and reporting practices aligned with global business objectives.

Cross-Functional Collaboration:

• Work closely with global eCommerce, marketing, product, IT, and operations teams to align analytics insights with business strategies.
• Act as a key liaison between internal teams and external analytics or marketing agencies.

Technical Implementation & GTM Management:

• Oversee the implementation and maintenance of tracking solutions (e.g., Google Tag Manager, GA4, Adobe Analytics).
• Coordinate with external agencies and internal developers to ensure accurate data collection and tagging.

Strategic Insights & Optimization:

• Translate complex data into actionable insights to support decision-making and strategic planning.
• Recommend and track A/B tests, personalization strategies, and UX improvements based on performance data.

Profile

• 3–5+ years of experience in eCommerce analytics, digital performance reporting, or a similar role.
• Strong proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization platforms (e.g., Power BI) and Excel.
• Experience with GTM, data layers, and web tagging best practices.
• Familiarity with SQL, Python is a plus.
• Excellent communication skills with the ability to present complex data to non-technical stakeholders.
• Strong organizational and project management skills with attention to detail.

Professional requirements

The ideal candidate will have a strong background in data analytics, reporting tools, and cross-functional collaboration, with a passion for driving data-informed decisions in a fast-paced digital environment.

Languages

In addition, you are fluent in English, additional language such as German and/or French is optional.

Contact

If you feel this challenging opportunity meets your profile and expectations, please click on the APPLY link to send us your CV in English.

SWATCH Ltd .