RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• You’ll act as the primary digital contact for event owners across sports and culture, translating event concepts, formats, and marketing plans into clear web requirements and structured page experiences, while facilitating alignment between global, regional, and local teams on priorities, timelines, and content needs.

• You’ll assess incoming event requests and define the digital scope, including goals, audiences, channels, page types, modules, and integrations. You’ll conduct competitor, consumer, and benchmark research to inform event experiences and user journeys, while creating clear requirements, page outlines, and implementation plans for operational and content teams. You’ll also estimate effort and timelines, flag risks and dependencies, and manage stakeholder expectations throughout the process.

• You’ll collaborate closely with Editorial and SEO teams to ensure all event pages are aligned with brand voice and search best practices. You’ll define page hierarchies, metadata, internal linking, and URL strategies for events, while ensuring content briefs include target keywords, search intent, messaging hierarchy, and clear CTAs. You’ll also monitor organic performance and continuously recommend optimizations to improve visibility and traffic quality.

• You’ll build and maintain a website events calendar that tracks content plans across key moments, including pre-event, live, and post-event phases, covering copy, imagery, video, live updates, and recap content. You’ll coordinate closely with content producers, editors, designers, and video teams to ensure all assets are secured and delivered on time, while also capturing and supporting localization needs within global masters, timelines, and templates. Additionally, you’ll maintain a clear and up-to-date overview of all published, upcoming, and past event pages.

• You’ll own the quality of the event page portfolio, ensuring usability, consistency, accuracy, and technical health across all experiences. You’ll conduct pre-launch checks covering content, UX, links, tracking, SEO basics, and device compatibility, while coordinating any necessary fixes. You’ll regularly audit event pages to ensure content freshness, resolve broken elements, and maintain correct consumer CTAs, while also establishing and documenting best practices, guidelines, and checklists for event page creation and ongoing maintenance.

• You’ll use internal analytics tools to track performance and communicate key insights, producing clear and actionable reports for stakeholders that highlight learnings and recommendations. You’ll feed these insights back into templates, requirements, and planning processes to continuously improve and grow the impact of event web experiences.