Staefa, Switzerland

Social Media Manager

You will lead the development and execution of Phonak’s global social media strategy, aligning with brand objectives and marketing priorities. The role ensures Phonak maintains a consistent and engaging social media presence across all global platforms while acting as a strategic liaison between global/local teams, external partners, and internal stakeholders.

Tasks & Responsibilities

• Develop, adapt, and implement a comprehensive global social media strategy.
• Own and manage a global social media content calendar across relevant platforms (e.g., Facebook, Instagram, LinkedIn).
• Manage and optimize Phonak’s presence across social media channels, ensuring consistent tone and visual identity.
• Align social media communication with overall brand and product strategies.
• Collaborate with cross-functional teams (product marketing, audiology, brand, PR) to ensure message alignment and campaign leverage.
• Support commercial marketing with tailored, on-brand content for product launches, promotions, and customer engagement.
• Create ad-hoc content (copy, visuals, video) for real-time events, campaign extensions, and ambassador storytelling.
• Support PR by developing content to amplify earned media and extend campaign reach.
• Monitor, analyze, and report social media metrics to optimize performance and inform strategies.
• Ensure adherence to global social media guidelines across all regions.

Your profile:

• Bachelor’s degree in marketing, communications, digital media, or related field
• Minimum 5 years managing brand social media channels
• Consumer- and customer-first mindset with strong strategic, analytical, and creative skills
• Strong attention to detail and a hands-on approach
• Passion for storytelling and content creation
• Team player with excellent communication and collaboration skills, able to work in a multicultural environment
• Ability to lead projects and align cross-functional stakeholders
• Native English speaker with strong interpersonal skills
• Strong writing/editing, strategic planning, and project management skills
• Proficiency in MS Office, Adobe Creative Cloud (Photoshop, Acrobat), SAP, and social media tools like Hootsuite
• Passion for digital marketing, health tech, and creating social value through content

Nice to Have:

• Certifications in social media management, digital strategy, or related areas
• Experience in global roles or health tech/medical industries
• Ability to train and influence across functions
• Experience leading cross-regional initiatives
• Additional language skills
• Familiarity with graphic or video editing tools such as Canva or Adobe Suite
• Knowledge of KAIZEN, Hoshin Kanri, or similar continuous improvement concepts

Our offer

• An open corporate culture, supportive atmosphere
• Permanent employment and stable working conditions
• High innovation pace and interesting med-tech products
• Cafeteria benefit system covering private medical care etc.
• Modern office with comfortable working environment
• Onboarding program provided with close cooperation with your LM and the team
• Support in further training and development opportunities