The Social Media & PR Executive is responsible for implementing the brand’s social media strategy across platforms, ensuring consistent storytelling, strong engagement, and alignment with broader marketing objectives. The role also supports influencer collaborations, event coverage, and the amplification of offline activations into impactful digital content.

Social Media Management & Content Execution

• Manage day-to-day social media activities
• Ensure consistent tone of voice, visual identity, and messaging across all channels
• Monitor trends and proactively suggest relevant content opportunities

Content Creation & Optimization

• Support our agencies with the creation of engaging content
• Collaborate with internal teams and external partners (photographers, videographers, agencies)
• Optimize content based on performance insights and platform guidelines

Influencer Marketing

• Identify, vet, and manage relationships with influencers aligned with the brand
• Together with our agency, coordinate influencer campaigns from briefing to execution and reporting
• Track performance (reach, engagement, conversions) and ensure results are met
• Support contract management, gifting, and campaign logistics

Event Attendance & Live Coverage

• Attend brand events, launches, and activations
• Capture real-time content (stories, reels, live updates) during events
• Coordinate with event teams to ensure strong digital visibility
• Manage post-event content rollout to improve reach and engagement

Offline-to-Online Activation Support

• Translate offline campaigns, retail activations, and events into digital-first content
• Ensure seamless integration between physical experiences and online storytelling
• Support campaign amplification across social media and influencer channels
• Collaborate with marketing and retail teams to align messaging and timing

Performance Tracking & Reporting

• Monitor social media KPIs (engagement, growth, reach, conversions)
• Prepare regular reports with insights and actionable recommendations
• Track influencer and campaign performance
• Stay up to date with platform updates and industry benchmarks

Experience

• 2–4 years of experience in social media management or a related field
• Proven experience managing brand social media accounts
• Experience working with influencers and implementing campaigns
• Experience supporting or covering events for digital channels

Skills

• Strong understanding of major social media platforms and trends (Instagram, HootSuite…)
• Strong ability to recognize aesthetics and brand storytelling
• Strong organizational and project management skills
• Ability to work in a fast-paced environment and manage multiple priorities
• Analytical approach with the ability to interpret performance data
• Native German and fluent in English is a requirement

Soft Skills

• Proactive, creative, and diligent
• Strong communication and social skills
• Comfortable being on-site at events and working flexible hours when needed
• Great teammate with a collaborative attitude

What we offer you?

Startup Mentality in a Global Corporate

• Join us at BAT as we lead a transformative journey in the FMCG industry, committed to creating A Better Tomorrow . We’re on a mission to reduce the health impact of our products by offering consumers a wider range of enjoyable and lower-risk options. Here, you’ll experience the agility and ownership of a Viennese startup within the framework of a global corporate, giving you the freedom to bring your ideas to life in an environment that values innovation and collaboration.

Prime Office Location in Vienna & Flexible Work Options

• Work from our stunning Vienna office, located just steps from Stadtpark and a short stroll to St. Stephen’s Cathedral. Prefer working from home? No problem. You can enjoy up to 40% remote work, allowing you to balance productivity with lifestyle, whether you’re at home or anywhere in Austria.

Focused on Your Growth

• At BAT, we prioritize your development. Through structured career conversations, we provide personalized support tailored to your aspirations and life situation, ensuring you’re equipped to reach your career goals. We believe in nurturing talent, and your growth is our commitment.

Competitive Salary & Benefits

• We offer a competitive salary. Beyond that, enjoy flexible work hours and a host of benefits including an annual variable bonus, monthly SODEXO vouchers, public transport pass, fresh fruits, free coffee, and more.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.