time type

Vollzeit

posted on

Vor 10 Tagen ausgeschrieben

job requisition id

R-152196

Lead the Consumer Experience expertise to design intelligent brand experiences that move people and drive digital transformation for the newly established Toblerone & World Trade Retail BU.  ​

How you will contribute

1. Set and drive the CX vision and strategy ​

• Champion the CX purpose and embed "Design intelligent brand experiences that move people” across BU brands ​

• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities ​

• Ensure all brand experiences are designed holistically across the full Paid, Owned, Earned ecosystem with specific focus on social channels ​

• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term) ​

2. Elevate Creative and Experience Excellence ​

• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas, fit for purpose content and assets ​

• Champion Empathy at scale, our M ondelez ’ approach to brand building through personalized communication rooted in real consumer understanding

• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market

• Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran d Playbook principles) ​

3. Drive Media Investment Efficiency & Effectiveness ​

• Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption ​

• Drive data-led media planning and measurement across the consumer journey

• Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030 ​

• Collaborate with agencies & I&A to optimize ROI, sufficiency, and compliance

4. Strengthen Partnership and Governance Excellence ​

• Lead collaboration with creative, media, JBP & other partners to ensure seamless integration and shared accountability

• Define partnership governance, and success metrics to drive clarity and performance

5. Embed Digital marketing transformation and roadmap ​

• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy ​

6. Lead the development and implementation of Consumer Digital Strategy for T oblerone W orld T rade R etail ​

• Take the ownership of Owned / E arned channels including Influencers Management: Define the O&E experience strategy to bring brand purpose to life ​ specifically on social channels through smart and relevant activations

• Perform periodic audits of social media channels, websites and digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability ​

• Lead the development of an always-on content calendar for owned and earned channels ​

• Input into tagging / tracking requirements ​

• Manage the relevant agencies to ensure best in class service and performance against the briefs and aligned metrics ​

7. Work with internal and external teams/functions ​

• Brand managers: support to define comms strategy and both short and long term priorities

• Global Digital and d-Comm COE: Assist in the development and implementation of the Digital Transformation agenda within the BU by collaborating with COEs ​

• BU/CU CX Team: Close collaboration with the CX teams in the markets to guarantee the successful implementation of the central strategies and the proper landing, as well as strong governance ​

• Creative & Media Insights (I&A ): Partner with I&A business teams by providing key digital insights to drive data-driven decision making ​

• Technology infrastructure (MDS ): Partner with the MDS team to guarantee that data and technology strategies and tools are effectively implemented and utilized to influence successful marketing and communication strategies ​

• Marketing Excellence: Support and drive Marketing capability programs ​

• Media Procurement: Support the Productivity and other financial KPIs ​

• Agency Management: Oversee and collaborate with the Creative, Media, and Production agencies in ensuring high standards of service, effective governance, persistent creativity, and the development of consumer-cent ric ideas that fuel both short and long term growth ​

What you will bring

• 10 years+ experience – including extensive experience in leading digital marketing, developing strategies, and demonstrating a proven track record of success in achieve marketing goals ​

• Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)  ​

• Efficiency & effectiveness (ROI) and cost optimization ​

• Champion Business transformation and change management  ​

• Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.

• Excellent communication and influencing skills across multiple senior stakeholders

• Strategic future forward thinker with strong commercial acumen and analytical rigor ​

Bei Mondelēz International sehen wir es als unsere Aufgabe, Menschen mit dem richtigen Snack zum richtigen Zeitpunkt und auf die richtige Art und Weise hergestellt zu versorgen. Das bedeutet, eine breite Palette an köstlichen, qualitativ hochwertigen Snacks zu liefern, die die wichtigen Momente des Lebens bereichern, hergestellt mit nachhaltigen Zutaten und Verpackungen, bei denen sich die Verbraucher gut fühlen können.

Wir haben ein reichhaltiges Portfolio mit starken Marken – sowohl global als auch lokal. Darunter befinden sich viele bekannte Marken wie Oreo, belVita und LU im Segment Kekse; Cadbury Dairy Milk, Milka und Toblerone im Segment Schokolade; Sour Patch Kids Candy und Trident Kaugummi. Wir sind stolz, weltweit bei Keksen, Schokolade und Süßwaren auf Platz 1 zu sein sowie auf Platz 2 bei Gummi- und Geleeartikeln.

Unsere 80.000 exzellenten Fachkräfte und Macher sind in Betriebe in mehr als 80 Länder verteilt und verkaufen unsere Produkte in über 150 Ländern auf der ganzen Welt. Sie wollen wachsen und nur mit ihnen können wir unsere Ziele und Werte leben. Wir sind eine diverse Gemeinschaft, die etwas bewegen kann; und das schnell.

Werde Teil unserer Gemeinschaft und Mach’s zu deinem Moment!