As COO/CFO, you are the backbone of MyBikePlan. While the CEO focuses on new business, market expansion, and brand vision, **you own the P&L of the Swiss entity.
**

You are effectively the Country Manager for Switzerland. Your mandate is not just to keep the lights on, but to build a machine that is profitable, efficient, and scalable. You are the "Integrator"—the bridge connecting Marketing, Sales, Operations, and Finance into a single, synchronized engine.

You report directly to the CEO and act as their strategic right hand. Your job is to answer and execute the most critical operational question in the company:

“How do we deliver operational excellence and maximize profit on every single bike we sell?”

Tasks

1. Own the Swiss P&L (The Country Manager):
You are fully accountable for the financial health of the Swiss business. You don't just report the numbers; you influence them. You ensure that our ambitious growth targets translate into actual EBITDA. You manage cash flow, oversee the budget, and ensure liquidity is optimized for growth.

2. Financial Command & Control (The CFO Hat):
You act as the internal financial authority. You manage the relationship with our external accounting firm and audit their work. You act as the gatekeeper of our margins:

• Gross Margin Stewardship: You ruthlessly protect our % by monitoring discounts, purchasing costs (EK), and "Skonto" utilization.
• Unit Economics: You ensure every sale makes financial sense, tracking CAC relative to LTV.

3. Operational Excellence (The COO Hat):
You lead the day-to-day operations. You oversee the Heads of Operations, Sales, and After-Sales to ensure execution is flawless.

• Supply Chain: You ensure inventory matches marketing forecasts.
• Logistics: You negotiate with partners to lower shipping costs and reduce the "problem rate."
• Process Architecture: You build the SOPs that allow us to scale from 3,000 to 10,000 bikes without breaking.

4. The "Integrator" (Linking the Departments):
You ensure no department works in a silo. You are the link that ensures:

• Marketing campaigns are backed by sufficient Inventory.
• Sales promises are backed by Operational capacity.
• After-Sales feedback (e.g., defects) is fed back to Procurement to fix the root cause.

Your North Star KPIs

You will be measured on the health and efficiency of the business:

• EBITDA: Hitting the profitability target for Switzerland.
• Gross Margin %: Maintaining our target (e.g., >25%) through strict cost control.
• Bike Margin (CHF): Maximizing the absolute cash profit per unit.
• CLV (Customer Lifetime Value): Driving recurring revenue via accessories and services.
• NPS / CSAT: Ensuring efficiency doesn't come at the cost of customer happiness.

Requirements

What You Bring to the Table

• 7+ Years of Operational/Financial Leadership: You have run a P&L, a country unit, or a complex operational division before.
• The "Double Threat" Skillset: You are financially literate enough to challenge an accountant, but operationally gritty enough to fix a logistics bottleneck.
• Total Trust & Integrity: You treat the company’s money, reputation, and team as your own. You are the CEO’s proxy when they are not in the room.
• Data-Driven Decision Making: You don’t guess. You look at conversion pace, margin waterfalls, and operational drag to make strategic decisions.
• A Builder’s Mindset: You aren’t here to maintain the status quo. You are here to professionalize our processes so we can scale to the next level.

Benefits

Why This Role?

• Impact: You are not a cog in a machine; you are the machine. You are the architect of our operational success.
• Autonomy: You are effectively running the Swiss business. You hold the keys to the P&L and the authority to fix what is broken.
• Partnership: You work side-by-side with the Founder/CEO, freeing them to drive growth while you ensure stability and profitability.
• Growth: We are already one of Switzerland’s fastest-growing e-bike players. You will build the structure that takes us to market dominance.

I am not looking for some corporate person that has been within teams of doing something, I am looking for a DOOER, someone that can prove to me they have done it themselves before! They can do operations and finances! They can lead! And most importantly: Someone I could also go for a beer with after work: Because I dont work with anyone that I cant do that and have a great time (or bike ride, or run, or anything thats personal) !