Reporting Line: This position reports to the Vice President of Digital Marketing

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another.

Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

Are you ready for a dynamic role in a truly international environment?

As the Head of SEO and Content Strategy you will architect comprehensive growth strategies that support our ambitious student enrollment expansion while building sustainable competitive advantages in customer acquisition.

Your key responsibilities will include:

• Strategic Leadership: Driving global SEO and content strategies that boost student enrollment in 40+ markets. Leading EF Language Abroad’s digital authority, positioning it as the go-to voice in language education and cultural immersion. Championing SEO and content marketing worldwide, guiding local teams with best practices. Staying ahead of search trends, algorithm shifts, and AI innovations to maintain a competitive edge.
• Team and Cross-Functional Leadership: Managing and growing a high-performing team of SEO specialists, engineers, and content strategists. Overseeing remote tech resources in Budapest, integrating them into global initiatives. Aligning central and local marketing on organic growth goals. Cultivating innovation and mentoring teams in both proven SEO tactics and emerging AI-driven methods.
• Content Strategy: Building content frameworks that showcasing EF’s expertise across search and AI platforms. Testing, measuring, and refining content performance across search engines and AI responses.
• Performance & Innovation: Defining KPIs linking organic growth to enrollment, and brand authority. Delivering clear executive reporting on ROI and strategic impact. Experimenting with emerging platforms before they go mainstream. Traveling globally to support local teams and championing SEO/content excellence.

What We Are Looking For:

• Bachelor’s degree in Marketing or related field (advanced degree a plus)
• 10+ years of progressive marketing leadership experience
• Education industry background preferred, with expertise in student acquisition and long sales cycles
• Expert-level technical SEO skills, including site architecture, international SEO, and enterprise-scale optimization
• Proven experience leveraging AI and machine learning to shape search, content discovery, and customer acquisition strategies
• Skilled in entity-first content strategies that perform across both traditional search and AI-driven platforms
• Data-driven, with the ability to set KPIs and clearly demonstrate ROI for organic growth initiatives
• Strong executive presence, with the ability to present to C-suite leaders and influence strategic direction
• Global leadership experience managing cross-cultural teams across multiple time zones
• Recognized thought leader ready for industry speaking engagements, publications, or advisory roles
• Skilled in crisis management, adept at navigating algorithm updates, competitive disruptions, and shifting markets

What EF offers:

• Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• Exciting opportunities for domestic and international career advancement within 2-3 years
• And much more…

At EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

Ready to shape the future of education marketing? Apply now!

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.