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Bershka

In 1998 the Inditex Group came up with an innovative new sales

format in response to a latent demand from the younger buying

public with a passion for the latest trends. Bershka is a fashion leader

that targets these new and increasingly demanding consumers. In

just two years Bershka opened a hundred stores and had firmly

consolidated its brand image. Today, ten years on, the chain has

more than 700 stores in 50 countries.

Bershka stands out for its fashions as well as its stores, conceived as

large avant-garde spaces with a carefully put-together image that

covers all areas of the store, from the windows to the way the items

are displayed inside.

Bershka stores are designed as comfortable spaces that will appeal to

young people, thereby turning shopping into a fun experience. Whilst

they browse around the shop, selecting and trying on the clothes,

they can also listen to the hottest sounds and check out the latest

trends in urban art with the graphics and photo sessions featured in

the store décor.

Each season Bershka offers the latest fashion trends for GIRLS and

BOYS, filling its stores with the hottest tones and ultra-stylish

garments that make up its collections.