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As one of the Chinese local top sports brand, VOIT group has been devoting itself to basketball sports from the beginning of foundation. VOIT group always aims at occupying the commanding point of the basketball sports market and devotes itself to push the development of basketball sports and spread the basketball culture in China.

VOIT group founded in 1993 and created the brand of VOIT in 1996. After 20 years’ development, the group has its own R&D center and production base, and it is now a modern, professional and comprehensive enterprise of sports goods production and sale combining R&D, design, production, sale and after-sale service. It owns the rights self-import and export. HUAFENG Footwear Co., Ltd of PUTIAN City of Fujian Province and VOIT Sports Goods Co., Ltd of Fujian Province are two wholly-owned subsidiaries of VOIT group.

The group has a total construction area of 60,000 square meters. There is about 2,000 staff. With 6 cold adhering type shoes production lines and 3 injection cementing production lines, and other advanced production and test equipment, the group becomes the only footwear production base with complete facility and equipment in Putian city. The group got ISO9001:2000 quality certification in 2002 and ISO9001:2008 quality certification in 2009. With excellent producing technologies and stable quality, VOIT group was elected as the member of the first group of footwear standard committee and set up a long-term cooperation partnership with the National Footwear Inspection Center. The group is one of the members which were invited to formulate the national footwear industrial standard many times. Besides, the group is the drafter unit of national standard of professional basketball and volleyball shoes.

With the global leading capacity of research and development, VOIT R&D center is the first one in the footwear industry in Fujian Province being awarded Provincial Technology Center. In 2007, the group took the lead in setting up the R&D of technology base in Fujian footwear industry and developed many technology patent and design patent like ZhangDongNeng and TianDun. The group was awarded many honorable titles including National Inspection Exemption, Export Inspection Free, China Well-Known Brand, and China Top Brand. VOIT products were not only sold very well all over the country, but also supplied to many famous international brands like FILA, AND1 and PRINCE as OEM. VOIT products win high reputations in about 20 countries and regions in Asia, Europe and America.

It’s my time! The brand is endowed with unique athletic spirit. From the “grassroots” of the society, VOIT articulates the consumers’ concerns, and express the younger generations’ desires to succeed and the courage to face the challenges, as well as their constant struggle for ideal and the process to achieve self-worth. The essence of the basketball sports is involved into the core concept of the brand, so that arouse the consumers’ resonance, thus realize the brand fit with the consumers’ mind perfectly.

As a pioneer in the brand marketing campaign and a spreader of basketball culture, VOIT has defined Chinese 义as a code of conduct, and fulfilled the obligations of corporate citizenship, environmental responsibility, and pay increasing taxes year by year; VOIT takes Chinese 信 to work with a best sincere attitude to conquer the partners; and treats its staff with honest and sincerity, offers them a platform to conquer themselves and achieve self-value; VOIT returns to society through various forms such as various donations to education and supporting vulnerable groups, thus accepted by the society with recognition and respect. From 2006, VOIT has been cooperating with Chinese basketball superstar—Wang ZhiZhi together to perform a powerful vision called “Chinese Hearts, Basketball Dreams”, and is spending huge sums to build the largest cradle of bringing up basketball stars in 72 secondary schools in the country. VOIT is keeping on pushing the public services activities called “Basketball-for-All Base”, and has achieved good economic and social benefits.

In 2010, VOIT will expand the field of basketball sports further with strategic positioning of the brand as “basketball player”. The sign-on of American top street ball team S.K.Y as brand ambassador is to bring the most popular street ball sports into China to let Chinese younger enjoy more freedom and more fun from basketball sports while further enrich the connotation of basketball culture. From 2010 to 2013, VOIT will launch a series of activities called Street Ball Tour nationwide to push Chinese Street Ball sports in line with international level.

Rooting deeply in fertile soil, ploughing and weeding hard for future. VOIT has achieved continuing success with advanced concept, innovative thinking, standardized management and good implementation, even will open up a broad path of development in future with them. VOIT insists on its own style and will grasp the opportunities given by the times to meet all kinds of challenges with high morale, innovative spirit and solid pace. And it will strive to create itself as the aircrafts carrier of Chinese professional basketball sports market and make the brand comparable with the international top sports brands through 5 to 8 years.